Lesson 4.1.2.1

4.1.2.1 Consumer behaviour Quiz: AQA Economics, Unit 1

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

In partnership with Revision Ninja

Lesson 4.1.2.1, Consumer behaviour: 20 multiple choice questions for the AQA Economics (7136), Unit 1: Individuals, firms, markets and market failure, written with Revision Ninja.

Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.

Host this setFree Play

The 20 questions

  1. Total utility is best defined as the total:

    • Price paid
    • Cost of production
    • Satisfaction from consumption
    • Extra unit satisfaction

  2. Marginal utility measures the change in total utility from:

    • A price change
    • Total units consumed
    • One additional unit
    • An income change

  3. According to diminishing marginal utility, as consumption of a good rises, marginal utility:

    • Equals total utility
    • Rises
    • Falls
    • Remains constant

  4. Consumer A eats apples. Total utility from 1, 2, 3 and 4 apples is 10, 18, 23 and 25 utils. What is the marginal utility of the third apple?

    • 23 utils.
    • 3 utils.
    • 8 utils.
    • 5 utils.

  5. A consumer's total utility from 1, 2, 3 and 4 apples is 10, 18, 23 and 25 utils. What is the marginal utility of the fourth apple?

    • 2 utils.
    • 25 utils.
    • 4 utils.
    • 7 utils.

  6. Total utility continues to rise as long as marginal utility is:

    • Negative
    • Positive
    • Zero
    • Falling to zero

  7. In consumer theory, a rational consumer maximises utility when marginal utility per pound spent is:

    • Maximised for one
    • Zero for all
    • Equal across goods
    • Greater than price

  8. Diminishing marginal utility leads to a downward-sloping demand curve because additional units provide:

    • Less extra utility
    • Higher market prices
    • Greater total utility
    • Zero opportunity cost

  9. In consumer decision making, 'the margin' refers to:

    • The additional unit
    • The average cost
    • The maximum budget
    • The total output

  10. If chocolate gives 12 utils per pound and magazines give 9, what should a consumer buy?

    • More magazines
    • More chocolate
    • Fewer goods
    • Equal quantities

  11. What is a fundamental assumption about rational consumers in traditional economic theory?

    • They avoid saving
    • They ignore prices
    • They minimise spending
    • They maximise utility

  12. Total utility for units 1 to 5 is 10, 18, 24, 28, 26. Which unit yields negative marginal utility?

    • First unit
    • Third unit
    • Fourth unit
    • Fifth unit

  13. What shape does diminishing marginal utility give to an individual consumer's demand curve?

    • Vertical
    • Horizontal
    • Upward sloping
    • Downward sloping

  14. In traditional economic theory, what are consumers assumed to maximise?

    • Marginal cost
    • Total utility
    • Consumer surplus
    • Total revenue

  15. What happens to marginal utility as a consumer eats additional units of a chocolate bar?

    • It decreases
    • It becomes infinite
    • It increases
    • It stays constant

  16. A good gives 40 utils of utility and costs £4. What is its utility per pound?

    • 4 utils
    • 160 utils
    • 0.1 utils
    • 10 utils

  17. Good X yields 10 utils per pound and good Y yields 15. To increase utility, buy:

    • Less Y
    • More Y
    • Only X
    • More X

  18. In marginal analysis, consumer purchasing decisions depend on comparing marginal utility with:

    • Price
    • Average cost
    • Total utility
    • Total revenue

  19. Economic choices about purchasing one additional unit of a good depend on:

    • Marginal utility
    • Total utility
    • Fixed utility
    • Average utility

  20. If total utility rises from 40 to 43 utils upon eating a fifth ice cream, what is marginal utility?

    • 7 utils
    • 43 utils
    • 8.6 utils
    • 3 utils

All AQA Economics quizzes