4.2.7.1 The new media and the role of the media in society Quiz: AQA Sociology, Unit 2

The 20 questions

1. Which feature distinguishes new media from traditional mass media forms?

   • Print distribution
   • One-way broadcasting
   • Interactivity
   • Centralised control

2. Which term describes the web phase characterised by user-generated content and social networking?

   • Arpanet
   • Web 2.0
   • Web 1.0
   • The Dark Web

3. Which term describes unequal access to information technology across different social groups?

   • Digital divide
   • Information overload
   • Cultural lag
   • Media saturation

4. Which term describes algorithmic spaces that reinforce pre-existing beliefs by filtering content?

   • Hypodermic needles
   • Hyperreality
   • Filter bubbles
   • Cultural imperialism

5. In Stuart Hall's model, which decoding position rejects the intended media message?

   • Oppositional reading
   • Passive reception
   • Negotiated reading
   • Dominant-hegemonic reading

6. How does the hypodermic syringe model portray media effects on audiences?

   • Indirect and negotiated
   • Pluralist and diverse
   • Active and selective
   • Direct and immediate

7. How has social media primarily facilitated political participation in modern democracy?

   • Eliminating protest
   • Creating consensus
   • Mobilising campaigns
   • Ending polarisation

8. Which term describes online media material produced by ordinary platform members?

   • Broadcast programming
   • User-generated content
   • Syndicated media
   • Commercial advertising

9. Which term describes an exaggerated media reaction to a perceived threat to values?

   • Moral panic
   • Agenda setting
   • Deviance amplification
   • Cultural hegemony

10. Which key benefit has digital media brought to ordinary media consumers?

    • Elimination of bias
    • Democratisation of information
    • Passive content reception
    • Total state control

11. Which term describes continuously monitoring multiple digital streams, causing fragmented attention?

    • Continuous partial attention
    • Selective exposure
    • Media convergence
    • Digital detox

12. Which term describes consumers who actively create and publish digital media content?

    • Prosumers
    • Passive consumers
    • Gatekeepers
    • Media moguls

13. What is a major limitation associated with citizen journalism on digital platforms?

    • Strict censorship laws
    • High subscription fees
    • Lack of verification
    • Government ownership

14. Which concept describes how media use and interpretation are influenced by social class, gender, and ethnicity?

    • Differential media use
    • Digital divide
    • Cultural convergence
    • Hypodermic syringe

15. Which term describes the media's power to choose which issues are highlighted for public debate?

    • Hyper-reality
    • Cultural imperialism
    • Agenda setting
    • Digital convergence

16. Which term best describes the relationship between new digital media and traditional news organisations?

    • Total displacement
    • Interdependence
    • Complete independence
    • Absolute dominance

17. Which term describes sociologists who view new media technologies as overwhelmingly positive for society?

    • Postmodernists
    • Structuralists
    • Cultural pessimists
    • Neophiliacs

18. What term describes deliberately false or misleading content created and shared to manipulate public opinion?

    • News value
    • Churnalism
    • Spin doctoring
    • Fake news

19. Which concept describes harvesting user data to predict and shape consumer behaviour for commercial profit?

    • Surveillance capitalism
    • Digital convergence
    • Media globalisation
    • Cultural imperialism

20. Which process describes media editors selecting, filtering, and shaping information before public publication?

    • Sensationalism
    • Gatekeeping
    • Moral panic
    • Deviancy amplification

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