Lesson 1.2.3

1.2.3 Non-Financial Aims and Objectives Quiz: NCFE Business & Enterprise, Unit 1

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

In partnership with Revision Ninja

Not every aim is about money. This lesson looks at reputation, market share, sustainability, ethical sourcing, equality and diversity, staff satisfaction and turnover, and carbon footprint, explaining how each non-financial aim can still bring the business real benefits such as loyal customers and lower costs.

Key points

  • Reputation is the general opinion people hold of a firm, and a good one encourages repeat custom and higher prices.
  • Market share is a firm's sales as a proportion of total sales in its industry.
  • A bigger market share can lower unit costs because bulk buying brings supplier discounts.
  • Sustainability means meeting today's needs without damaging the environment for future generations.
  • Ethical sourcing often costs more, so the pay-off comes from customers who prefer fairly treated workers.
  • A diverse workforce widens the recruitment pool and brings a wider range of ideas.
  • High staff turnover is costly because every leaver must be replaced, advertised for and trained.

Key terms

Reputation
The overall opinion people form of a firm from its products, prices, service and conduct.
Market share
The proportion of total industry sales that one firm holds.
Sustainability
Using resources responsibly so future generations can still meet their needs.
Ethical sourcing
Buying materials from suppliers who treat workers and the environment fairly.
Staff turnover
The rate at which employees leave a business and have to be replaced.
Carbon footprint
The amount of greenhouse gas a business releases, mainly from fuel and energy use.
Diversity
Having a workforce of people from many different backgrounds and experiences.

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The 20 questions

  1. What does a company's reputation refer to?

    • Registered asset value
    • Overall market share
    • Total annual revenue
    • Customer general opinion

  2. Which of these is a key benefit a strong reputation brings to a café?

    • Instant staff training
    • Cheaper business rates
    • Returning loyal customers
    • Lower supplier prices

  3. What does a firm's market share measure?

    • Shareholder dividend yield
    • Total profit margin
    • Sales industry proportion
    • Total fixed assets

  4. What primary operational benefit does increasing market share typically provide to a growing business?

    • Lower unit costs
    • Higher fixed debts
    • Lower worker pay
    • Higher tax rates

  5. What does a sustainability aim primarily commit a business to achieving?

    • Protecting the environment
    • Maximising short profits
    • Increasing share price
    • Cutting staff wages

  6. What is the most likely commercial benefit of switching to ethically sourced materials?

    • Instant tax rebates
    • Stronger brand reputation
    • Lower material costs
    • Zero employee turnover

  7. How does a strong equality and diversity policy directly help a business with recruitment?

    • Wider talent pool
    • Lower income taxes
    • Shorter working hours
    • Cheaper raw materials

  8. Why does a high rate of staff turnover cost a business significant money?

    • Higher rental rates
    • Lower energy bills
    • Constant recruitment costs
    • Increased corporation tax

  9. What key advantage can a diverse workforce bring to product development?

    • Lower staff wages
    • Shorter production shifts
    • Cheaper office rent
    • Broader creative ideas

  10. What is the most likely immediate effect of high job satisfaction among staff?

    • Higher bank debt
    • Lower share price
    • Increased output
    • Reduced sales tax

  11. Which of these is classified as a non-financial business aim?

    • Sales revenue
    • Net profit
    • Cash flow
    • Local reputation

  12. Which strategic action is most effective for a brand wanting to increase its market share?

    • Paying higher dividends
    • Cutting staff wages
    • Reducing store hours
    • National advertising

  13. What does a business focus on when making its supply chain more sustainable?

    • Fastest deliveries
    • Cheapest suppliers
    • Responsible sourcing
    • Lowest marketing spend

  14. Besides legal compliance, why should a firm promote equality and diversity in hiring?

    • Reducing business rates
    • Lowering loan interest
    • Accessing more talent
    • Cutting utility bills

  15. Which action would do the most to reduce a delivery firm's carbon footprint?

    • Donating to charity
    • Recycling office paper
    • Using electric vans
    • Sponsoring local sports

  16. Apart from helping the environment, how does cutting food waste directly benefit a restaurant?

    • Lower menu prices
    • Lower stock costs
    • Increased tax liability
    • Higher business rates

  17. What return does a company expect from paying extra to use Fairtrade suppliers?

    • Cheaper factory rent
    • Reduced income tax
    • Lower supply costs
    • Ethical customer loyalty

  18. Sourcing vegetables from local farms within thirty miles best supports which type of aim?

    • Minimising tax
    • Maximising profit
    • Lowering dividends
    • Social community aim

  19. What major advantage does a diverse workforce bring to a business?

    • Lower staff training costs
    • Reduced employee turnover
    • Faster production output
    • A wider range of ideas

  20. Why do many businesses set an aim to keep staff turnover low?

    • Maximises product prices
    • Increases tax liability
    • Reduces recruitment costs
    • Lowers output quality

All NCFE Business & Enterprise quizzes