Lesson 5.5

5.5 Audience demographics Quiz: OCR IT, Unit 1

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 5.5, Audience demographics: 20 multiple choice questions for the OCR IT (J836), Unit 1: IT in the digital world, written with Revision Ninja.

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The 20 questions

  1. Which audience demographic relates to the age range of the people a communication targets?

    • Gender
    • Age
    • Accessibility
    • Location

  2. Which demographic considers where an audience lives?

    • Location
    • Accessibility
    • Age
    • Gender

  3. Which demographic considers the needs of people with disabilities or impairments?

    • Age
    • Gender
    • Accessibility
    • Location

  4. Which demographic is about the gender of the members of an audience?

    • Location
    • Accessibility
    • Age
    • Gender

  5. What must a designer select carefully for each distinct audience demographic?

    • Distribution channels
    • Office furniture
    • Server brand
    • Company logo

  6. Which design feature should be prioritised for users less confident with technology?

    • Complex animations
    • Simple accessibility
    • Hidden menus
    • Rapid navigation

  7. Which demographic factor matters most when rural broadband is poor?

    • User age
    • User gender
    • User location
    • User height

  8. Which digital distribution method suits a teenage smartphone audience best?

    • Postal survey
    • Printed leaflet
    • Landline phone
    • Mobile app

  9. A poster is produced for a national audience in several regions. Which demographic should shape the language and location details?

    • Age only
    • Location
    • Gender only
    • Accessibility only

  10. Which feature must a website include for users with hearing impairments?

    • Voice commands
    • Subtitles
    • Audio descriptions
    • Loud speakers

  11. Why is a single communication method rarely suitable for all audiences?

    • Diverse needs
    • Identical tastes
    • Equal access
    • Same devices

  12. What happens if a chosen communication channel does not match user habits?

    • Better security
    • Faster loading
    • Higher sales
    • Poor reach

  13. Why must audience accessibility be considered when designing digital content?

    • Lower cost
    • Quicker code
    • Wider reach
    • Smaller files

  14. What term describes statistical characteristics of a target audience like age and gender?

    • Algorithms
    • Demographics
    • Protocols
    • Peripherals

  15. What is the most useful first step when planning outreach for distinct geographical groups?

    • Location mapping
    • Font scaling
    • Logo branding
    • Budget capping

  16. Which alternative format best suits an audience unable to view screens?

    • Infographic
    • Spreadsheet
    • High-res photo
    • Audio-only content

  17. Why must designers consider demographic traits like gender responsibly?

    • Avoid stereotypes
    • Increase prices
    • Reduce funding
    • Remove colours

  18. What communication approach suits older rural customers with limited connectivity?

    • 4K streaming
    • Live chat
    • Accessible channels
    • VR tours

  19. Why must audience demographics be kept up to date during planning?

    • File sizes shrink
    • Software updates
    • Audiences change
    • Budgets increase

  20. Which design decision accommodates users with varied or slow internet access?

    • Lightweight pages
    • Large animations
    • High-res media
    • Autoplay video

All OCR IT quizzes