Lesson 3.9.4

3.9.4 Assessing greater use of digital technology Quiz: AQA Business, Unit 9

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.9.4, Assessing greater use of digital technology: 20 multiple choice questions for the AQA Business (7132), Unit 9: Strategic methods: how to pursue strategies, written with Revision Ninja.

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The 20 questions

  1. What process involves replacing human tasks with technology and software?

    • Automation
    • Re-shoring
    • E-commerce
    • Off-shoring

  2. What term describes buying and selling goods and services online?

    • Automation
    • Off-shoring
    • Data mining
    • E-commerce

  3. What term describes extremely large, complex datasets analysed to reveal patterns?

    • Secondary research
    • Big data
    • Data mining
    • E-commerce

  4. What process searches large datasets to discover hidden trends and relationships?

    • Data mining
    • Kaizen
    • Crowdsourcing
    • E-commerce

  5. Which external factor pressures businesses to adopt digital technology rapidly?

    • Rising interest rates
    • High labour turnover
    • Changing customer expectations
    • Falling exchange rates

  6. How does digital technology directly benefit a business's operational performance?

    • Lower labour productivity
    • Increased lead times
    • Higher interest payments
    • Lower unit costs

  7. A business finds that an online sale costs 2 pounds to process, but an in-store sale costs 6 pounds. What is the saving on 10,000 transactions moved online?

    • 20,000 pounds
    • 60,000 pounds
    • 80,000 pounds
    • 40,000 pounds

  8. A machine costing 90,000 pounds replaces three workers each paid 20,000 pounds a year. Ignoring running costs, what is the simple payback period?

    • 0.67 years
    • 1.5 years
    • 3 years
    • 4.5 years

  9. An online store receives 500 visits and makes 40 sales. What is the conversion rate?

    • 8%
    • 0.8%
    • 40%
    • 12.5%

  10. How do businesses primarily use data mining to improve targeted marketing?

    • Designing store layouts
    • Calculating profit margins
    • Setting price floors
    • Segmenting customer behaviour

  11. What is a major risk associated with collecting and storing big data?

    • Data protection breaches
    • Slower lead times
    • Increased tariff costs
    • High exchange rates

  12. What is a major potential disadvantage of heavy investment in automation?

    • Longer lead times
    • Higher labour costs
    • High initial cost
    • Lower product quality

  13. How does real-time digital monitoring specifically benefit the operations function?

    • Higher scrap rates
    • Longer production cycles
    • Increased buffer stock
    • Reduced inventory waste

  14. What key feature characterises a modern digital marketing campaign?

    • Local radio broadcasts
    • Mass print flyers
    • Unaddressed direct mail
    • Targeted online adverts

  15. What factor is most likely to limit the success of digital technology adoption?

    • Strong economic growth
    • Cheaper hardware
    • Employee skills gaps
    • Low interest rates

  16. Why do traditional physical retailers face a threat from online e-commerce competitors?

    • Higher store rents
    • Smaller product ranges
    • Slower delivery times
    • Lower overhead costs

  17. Which digital tool helps a business automate its recruitment and training processes?

    • Big data mining
    • E-recruitment software
    • E-commerce platforms
    • Robotic automation

  18. What is a primary benefit to a business of analysing big data?

    • Guaranteeing market monopoly
    • Lowering tax liabilities
    • Eliminating operational risk
    • Understanding customer needs

  19. What plan reduces the operational risk associated with digital system failures?

    • Force field analysis
    • Contingency planning
    • Market penetration
    • Delayering management

  20. What HR action helps workers adapt when automation renders their roles obsolete?

    • Delayering management
    • Retraining and redeployment
    • Compulsory redundancy
    • Outsourcing finance

All AQA Business quizzes