Lesson 4.2.3.2.5

4.2.3.2.5 Coding in content analysis Quiz: AQA Psychology, Unit 2

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

In partnership with Revision Ninja

Lesson 4.2.3.2.5, Coding in content analysis: 20 multiple choice questions for the AQA Psychology (7182), Unit 2: Psychology in context, written with Revision Ninja.

Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.

Host this setFree Play

The 20 questions

  1. What is the primary purpose of coding in content analysis?

    • Conducting thematic analysis
    • Producing quantitative data
    • Calculating correlations
    • Creating qualitative data

  2. In content analysis, what is a coding unit?

    • A sampling technique
    • A specific content segment
    • A statistical test
    • A qualitative theme

  3. What is the set of defined categories used in content analysis called?

    • An operational chart
    • A coding frame
    • A transcript matrix
    • A thematic grid

  4. Why must coding categories in content analysis have clear operational definitions?

    • Ensuring consistency
    • Reducing sample size
    • Increasing generalisability
    • Maximising subjectivity

  5. A researcher codes the tone of each newspaper article as positive, negative or neutral, with no ranking between the categories. Which level of measurement does this produce?

    • Ordinal
    • Nominal
    • Ratio
    • Interval

  6. Counting word frequencies in a personal diary produces which type of data?

    • Qualitative data
    • Continuous interval data
    • Quantitative data
    • Primary ordinal data

  7. What does inter-rater reliability measure in content analysis?

    • Coder consistency
    • Sample size
    • Ethical validity
    • Temporal stability

  8. A researcher codes 40 tweets: 24 positive, 10 negative and 6 neutral. What percentage of the tweets were positive?

    • 60%
    • 40%
    • 24%
    • 70%

  9. Two coders independently code 50 extracts and agree on 40 of them. What is the percentage agreement?

    • 80%
    • 90%
    • 20%
    • 40%

  10. A content analysis of 200 advertisements finds that 150 show women in domestic settings. What percentage is this?

    • 133%
    • 75%
    • 50%
    • 15%

  11. A researcher codes each diary entry for the number of mood words it contains, from 0 to 9. What is the most appropriate level of measurement for these counts?

    • Ratio
    • Interval
    • Ordinal
    • Nominal

  12. A coding frame has five categories. Two coders code 100 units and agree on 85 of them. What is the percentage agreement?

    • 70%
    • 92%
    • 15%
    • 85%

  13. A researcher codes children's drawings as 1 if a family member is shown and 0 if not. Which level of measurement does this represent?

    • Interval
    • Ordinal
    • Nominal
    • Ratio

  14. A study codes 120 newspaper articles, and 60 mention crime. What percentage of articles mention crime?

    • 120%
    • 50%
    • 60%
    • 25%

  15. Failing to operationally define a coding category leads to which problem?

    • Small sample size
    • Unethical data collection
    • Low inter-rater reliability
    • High internal validity

  16. How is inter-rater reliability tested in a content analysis study?

    • Comparing independent codings
    • Conducting pilot interviews
    • Calculating mean scores
    • Increasing sample size

  17. What reduces validity when coding material in content analysis?

    • Subjective category definitions
    • Small sample sizes
    • Checking inter-rater agreement
    • Using quantitative data

  18. Two coders categorising the same video differently illustrates which key weakness?

    • Low ecological validity
    • Ethical misconduct
    • Demand characteristics
    • Subjective interpretation

  19. Two coders code 20 units and agree on 12 of them. What is the percentage agreement?

    • 12%
    • 40%
    • 80%
    • 60%

  20. Which limitation is directly associated with using existing media in content analysis?

    • Selection bias
    • Informed consent
    • Participant fatigue
    • Demand characteristics

All AQA Psychology quizzes