Lesson 7.1.1.5
7.1.1.5 Technology Quiz: NCFE Business & Enterprise, Unit 7
20 questions
In partnership with Revision Ninja
Technology changes how businesses make, sell and communicate. This lesson weighs automation and new machinery, e-commerce and m-commerce, apps for targeted marketing, and the risks of online trading, such as returns, cyber-attacks and falling behind rivals who have already invested.
Key points
- Computer-controlled or automated machinery raises output per hour and gives consistent quality, lowering the cost of each unit.
- A firm that refuses to replace ageing equipment risks slower output and higher unit costs than rivals who have upgraded.
- Online sellers avoid town-centre rent and shop staff, so they can often undercut high-street prices.
- A website opens up a national or international market at any hour, though overseas orders add shipping and customs costs.
- M-commerce is buying or paying through a mobile device, so checkout pages must work properly on small screens or baskets are abandoned.
- Apps collect customer data and send targeted offers, which helps drive repeat sales at little cost.
- Online sales suffer more returns because goods cannot be tried first, and storing card details creates a cyber-attack risk.
Key terms
- Automation
- Using machines to carry out production tasks with little human effort.
- E-commerce
- Buying and selling goods and services over the internet.
- M-commerce
- Buying, selling or paying through a mobile device such as a smartphone or tablet.
- Unit cost
- The cost of producing one item, which falls when output rises relative to fixed costs.
- Targeted marketing
- Sending promotions to chosen customers based on what is known about their interests.
- Cyber-attack
- An attempt to break into a firm's systems to steal or damage data.
- Market share
- A business's sales as a proportion of total sales in its market.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
What is the most likely financial effect of using a computer-controlled cutting machine?
- Increased material waste
- Lower unit costs
- Higher wage costs
- Slower production speed
-
Which drawback follows directly from refusing to upgrade ageing production machinery?
- Lower staff turnover
- Cheaper maintenance
- Higher profit margins
- Slower output
-
How does a customer data mobile app benefit a business?
- Lower staff wages
- Targeted marketing
- Cheaper rent costs
- Zero delivery charges
-
What is the result when an e-commerce checkout page fails on mobile phones?
- Abandoned baskets
- Higher mobile sales
- Increased conversion rates
- Lower customer complaints
-
Why can online-only retailers often charge lower prices than high-street shops?
- Higher employee wages
- Expensive town-centre rent
- Stricter tax regulations
- Lower overhead costs
-
What geographic change occurs when a local craft seller launches a website?
- Physical footfall only
- Local-only customers
- Restricted opening hours
- Nationwide orders
-
Which business activity is a correct example of m-commerce?
- Buying via app
- Mailing paper orders
- Calling landline sales
- Visiting physical store
-
Which extra cost must a UK business plan for when selling overseas online?
- Customs paperwork
- International shop leases
- Overseas staff salaries
- Foreign high-street rent
-
What is the most likely cause of high return rates for online shoe shops?
- Excessive packaging
- Slow delivery times
- Inability to try on
- High website fees
-
What typically happens to a traditional shop's market share when rivals sell online?
- It rises
- It falls
- It doubles
- It stays flat
-
What is the main benefit of replacing hand-mixing with automated bakery machines?
- Higher ingredient costs
- Increased employee wages
- Slower hourly output
- Consistent product quality
-
What financial consequence does a firm face by keeping slow, old printing presses?
- Higher unit costs
- Larger profit margins
- Faster production times
- Lower fixed costs
-
How can a retail shopping app most directly support marketing to loyal buyers?
- Cheaper delivery
- Fewer returns
- Push alerts
- Lower rent
-
Why do online clothing retailers typically experience higher return rates than physical shops?
- Cheaper materials
- Poor website design
- Free delivery
- Cannot try on
-
Which of these is the clearest example of m-commerce?
- Desktop website browse
- Banking app payment
- In-store cash payment
- Telephone landline order
-
What is a main advantage for a small gift shop launching a website?
- Zero delivery costs
- Eliminated competition
- Nationwide 24-hour sales
- No business rates
-
Why can an online-only retailer often charge lower prices than high-street shops?
- Higher tax rates
- No shop rent
- More sales staff
- Larger packaging
-
What is the primary security risk of storing customer card details on a website?
- Higher hosting fees
- Data breach
- Slow loading speeds
- Lost postal mail
-
What is the main risk for a takeaway that avoids using delivery apps?
- Paying high commission
- Managing driver rotas
- Handling food waste
- Losing younger customers
-
How has the growth of e-commerce most changed UK consumer shopping habits?
- Shopping only locally
- Comparing prices easily
- Buying less overall
- Avoiding digital reviews
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