Lesson 2.1.2b

2.1.2b How aims and objectives change as businesses evolve Quiz: Pearson Edexcel Business, Unit 6

20 questions

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Lesson 2.1.2b, How aims and objectives change as businesses evolve: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 6: Growing the business, written with Revision Ninja.

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The 20 questions

  1. A business whose main aim is to keep trading during a downturn is focusing on:

    • exporting
    • takeover
    • survival
    • rapid growth
  2. What does entering a market mean for a business?

    • Closing down all branches
    • Reducing total staff
    • Slicing product ranges
    • Selling to new customers
  3. What does exiting a market mean for a business?

    • Expanding product lines
    • Opening new stores
    • Stopping all sales
    • Hiring more staff
  4. What is it called when a business decides to add more products to its range?

    • Retrenchment
    • Market penetration
    • Horizontal integration
    • Range expansion
  5. Which business action represents a change focused specifically on growth?

    • Selling off assets
    • Making staff redundant
    • Opening new stores
    • Filing for bankruptcy
  6. What action does a business focused on survival typically take?

    • Expanding branches
    • Increasing hiring
    • Cutting costs
    • Launching products
  7. Which change indicates a business moving from survival to growth?

    • Reducing workforce
    • Closing branches
    • Hiring more staff
    • Cutting product range
  8. What is it called when a firm reduces its product offerings to save money?

    • Horizontal integration
    • Product range reduction
    • Market penetration
    • Diversification
  9. Why might a business cut its workforce from 200 to 120 due to falling demand?

    • To franchise
    • To merge
    • To survive
    • To diversify
  10. What primary aim is shown when a profitable restaurant chain opens new branches?

    • Growth
    • Survival
    • Retrenchment
    • Liquidation
  11. What is it called when a company stops selling in a foreign country after making losses?

    • Market mapping
    • Exiting a market
    • Market skimming
    • Market entry
  12. A firm changes its aim from market share to cash flow. What does this show?

    • External expansion
    • Shift to growth
    • Shift to survival
    • Global integration
  13. What focus is shown when a shop triples its clothing ranges following high demand?

    • Survival focus
    • Growth focus
    • Liquidation focus
    • Cost-cutting focus
  14. What is the most likely reason a business exits a newly entered market?

    • Staff surpluses
    • Excessive profits
    • Persistent losses
    • High tax rebates
  15. What action occurs when a bakery drops old cakes and adds new breads?

    • Swapping products
    • Mass expansion
    • Pure liquidation
    • Market exit
  16. Which combination of changes signals a business moving towards survival in a recession?

    • Cuts and closures
    • Rapid expansion
    • Mass hiring
    • Branch doubling
  17. Why do growth-focused businesses enter new markets instead of just raising prices?

    • To add sales volume
    • To avoid customers
    • To lower overheads
    • To reduce staffing
  18. Why might a firm exit a profitable market to focus its strategy elsewhere?

    • Strategic alignment
    • Forced liquidation
    • Mandatory quotas
    • Legal bankruptcy
  19. Why might a firm reduce its product range yet increase its workforce?

    • Sudden bankruptcy
    • Higher-value products
    • Total liquidation
    • Falling demand
  20. What market condition most commonly forces a growth business to switch back to survival?

    • Falling demand
    • Rising profits
    • Surplus tax
    • Excess cash

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