Lesson 2.1.3c

2.1.3c How businesses compete internationally Quiz: Pearson Edexcel Business, Unit 6

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.1.3c, How businesses compete internationally: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 6: Growing the business, written with Revision Ninja.

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The 20 questions

  1. What does e-commerce involve for a business?

    • Cash sales
    • Paper invoicing
    • Online trading
    • Factory output

  2. What is a key benefit of e-commerce for international expansion?

    • Free shipping
    • No refunds
    • Zero tax
    • Global reach

  3. Which marketing mix element is adjusted first when entering lower-income countries?

    • Promotion
    • People
    • Price
    • Place

  4. What is a major challenge of international e-commerce logistics?

    • Cross-border delivery
    • Website design
    • Digital tax
    • Online security

  5. What does product localisation mean in international marketing?

    • Adapting to tastes
    • Banning imports
    • Sourcing locally
    • Cutting all costs

  6. Which action represents changing the product element to compete abroad?

    • Lowering prices
    • Running TV adverts
    • Adapting flavours
    • Renting warehouses

  7. What is the primary function of an e-commerce website abroad?

    • Direct online sales
    • Wholesale supply
    • Local manufacturing
    • Physical storage

  8. A UK shop sells £40,000 online per month, and 25% of those sales are overseas. How much are overseas sales?

    • £10,000
    • £25,000
    • £40,250
    • £4,000

  9. An online firm's sales rose from £120,000 to £150,000. What is the percentage growth?

    • 30%
    • 125%
    • 20%
    • 25%

  10. A firm sells a product at £30 in the UK and sets a price 20% lower in another country. What is the price in that market?

    • £36
    • £20
    • £24
    • £10

  11. A clothing brand launches a different colour range and sizing for Japan. Which element of the marketing mix is being adapted?

    • Place
    • Promotion
    • Price
    • Product

  12. Switching from foreign distributors to an online marketplace changes which marketing mix element?

    • Place
    • Product
    • Promotion
    • Price

  13. A firm uses different adverts on Chinese social media from the ones it uses in the UK. Which element is changing?

    • Product
    • Price
    • Place
    • Promotion

  14. Which factor creates a barrier for online retailers selling overseas?

    • Local consumer law
    • Domain name
    • Server speed
    • Email marketing

  15. Absorbing higher delivery costs abroad without raising prices leads to what result?

    • Lower profit margins
    • Higher sales volume
    • Faster production
    • Zero fixed costs

  16. Why do international businesses translate their websites into local languages?

    • To aid understanding
    • To speed up servers
    • To cut website tax
    • To boost share price

  17. A firm sells online only in countries where parcels can be delivered within three days. Which element of the mix is shaping this choice?

    • Product
    • Promotion
    • Place
    • Price

  18. How can a small firm best compete internationally against large multinationals?

    • Buying rival firms
    • Undercutting all prices
    • Targeting niche markets
    • Mass advertising

  19. A firm's online price is £50 abroad, but currency costs and tariffs add 15%. What is the landed price?

    • £7.50
    • £57.50
    • £65
    • £50

  20. Why do e-commerce websites offer local-currency checkout for foreign buyers?

    • To clarify prices
    • To avoid corporation tax
    • To increase shipping speed
    • To reduce website size

All Pearson Edexcel Business quizzes