Lesson 4.2.1
4.2.1 Observational research and content analysis Quiz: Pearson Edexcel Psychology, Unit 4
20 questions
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Lesson 4.2.1, Observational research and content analysis: 20 multiple choice questions for the Pearson Edexcel Psychology (9PS0), Unit 4: Learning theories, written with Revision Ninja.
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The 20 questions
-
What is a researcher called who joins in with the group being observed?
- Non-participant observer
- Participant observer
- Naturalistic observer
- Controlled observer
-
What type of observation is conducted without the participants' knowledge?
- Structured observation
- Participant observation
- Covert observation
- Overt observation
-
Which type of observation records specific target behaviours using a pre-defined coding scheme?
- Participant observation
- Unstructured observation
- Naturalistic observation
- Structured observation
-
Which sampling method involves counting every time a specific behaviour occurs?
- Event sampling
- Random sampling
- Opportunity sampling
- Time sampling
-
Which sampling method records behaviour at specific, predetermined time intervals?
- Opportunity sampling
- Stratified sampling
- Event sampling
- Time sampling
-
What type of data is produced by tallying occurrences of target behaviours?
- Quantitative data
- Qualitative data
- Primary verbal data
- Secondary text data
-
Which type of data is collected using narrative note-taking during an observation?
- Nominal data
- Interval data
- Quantitative data
- Qualitative data
-
Which research method involves systematically categorising and counting content within media or text artifacts?
- Naturalistic observation
- Content analysis
- Thematic analysis
- Structured observation
-
What is demonstrated when two independent observers agree on their recorded observations?
- Inter-rater reliability
- Demand characteristics
- Ecological validity
- Internal validity
-
Recording every occurrence of a specific target behaviour during an observation is called what?
- Stratified sampling
- Time sampling
- Opportunity sampling
- Event sampling
-
What is a major strength of conducting an observation in a natural setting?
- High ecological validity
- High internal validity
- High experimental control
- Low observer bias
-
Which ethical issue is most directly created by conducting a covert observation?
- Observer bias
- Demand characteristics
- Lack of consent
- Low ecological validity
-
What term describes an observer's expectations influencing how they interpret participant behaviour?
- Demand characteristics
- Hawthorne effect
- Social desirability
- Observer bias
-
A researcher counts how many times a child hits a target during observation. Which data type is this?
- Subjective data
- Qualitative data
- Quantitative data
- Unstructured data
-
Which material is most suitable for analysis using the content analysis research method?
- Television adverts
- Reaction times
- Blood samples
- Heart rates
-
What is the primary purpose of carrying out a thematic analysis on observation notes?
- Measuring response speed
- Establishing causal links
- Identifying common themes
- Calculating standard deviation
-
What is the main benefit of using a structured observation schedule with predefined categories?
- Easier data comparison
- Ensures informed consent
- Increases ecological validity
- Prevents observer bias
-
Why is establishing cause and effect difficult in a naturalistic observation?
- Low ecological validity
- High demand characteristics
- Uncontrolled extraneous variables
- Small sample sizes
-
Watching participants through a one-way mirror without their knowledge primarily violates which ethical principle?
- Deception in research
- Invasion of privacy
- Protection from harm
- Right to debrief
-
Why do researchers check inter-observer agreement when conducting a content analysis?
- To establish causation
- To test reliability
- To test validity
- To obtain consent
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