Lesson 3.7.1.2

3.7.1.2 Strategy, tactics and SWOT analysis Quiz: AQA Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.7.1.2, Strategy, tactics and SWOT analysis: 20 multiple choice questions for the AQA Business (7132), Unit 7: Analysing the strategic position of a business, written with Revision Ninja.

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The 20 questions

  1. What term describes the long-term plan designed to achieve a business's objectives?

    • Tactics
    • Vision
    • Mission
    • Strategy

  2. What does the letter O stand for in a SWOT analysis?

    • Organisation
    • Operations
    • Objectives
    • Opportunities

  3. In a SWOT analysis, which factor represents an internal strength?

    • Growing market demand
    • Low interest rates
    • New competitor entry
    • Strong brand reputation

  4. In a SWOT analysis, which factor represents an external opportunity?

    • Skilled workforce
    • Efficient factory machinery
    • Growing market demand
    • High debt levels

  5. In a SWOT analysis, which factor represents an external threat?

    • Outdated technology
    • High staff turnover
    • New market entrant
    • Poor cash flow

  6. In a SWOT analysis, which factor represents an internal weakness?

    • Lower interest rates
    • Strict new regulations
    • New export markets
    • Single supplier reliance

  7. Which action represents a short-term tactic rather than a long-term strategy?

    • Opening new branches
    • Entering overseas markets
    • One-month price discount
    • Expanding total capacity

  8. Which of the following is an example of a tactical decision?

    • Relocating factory operations
    • Diversifying product range
    • Changing ownership structure
    • Temporary price reduction

  9. Matching a strong brand image with growing market demand uses which SWOT elements?

    • Weakness and threat
    • Strength and threat
    • Weakness and opportunity
    • Strength and opportunity

  10. Rising raw material costs present a threat. Which response is a tactical action?

    • Relocating corporate headquarters
    • Negotiating bulk discounts
    • Changing business model
    • Vertical integration takeover

  11. What is a major limitation of a SWOT analysis?

    • Subjective manager judgement
    • Automated decision making
    • High software costs
    • Fixed financial calculations

  12. What determines the overall strategic value of a SWOT analysis?

    • Size of workforce
    • Cost of software
    • Quality of evidence
    • Shareholder dividend yield

  13. Using skilled staff to meet rising market demand matches which SWOT elements?

    • Strength and opportunity
    • Strength and threat
    • Weakness and opportunity
    • Weakness and threat

  14. Why might a SWOT analysis produce biased strategic conclusions?

    • Subjective management opinions
    • Precise quantitative focus
    • Strict regulatory controls
    • Automated data collection

  15. Using cash reserves to counter rising competition matches which SWOT elements?

    • Weakness and opportunity
    • Strength and threat
    • Strength and opportunity
    • Weakness and threat

  16. Which of the following represents a long-term strategic objective?

    • Monthly promotional email
    • Temporary price drop
    • Weekly social post
    • Five-year market leadership

  17. Why might a business choose consolidation over growth after a SWOT analysis?

    • Severe internal weaknesses
    • Abundant cash reserves
    • Low competitive threat
    • High market demand

  18. What is a major risk of using temporary price cuts as a tactic?

    • Triggering price wars
    • Increasing unit margins
    • Increasing fixed costs
    • Losing market capacity

  19. A competitor launches a new product. Which action is a tactical response?

    • Changing corporate strategy
    • Building new factories
    • Selling off assets
    • Running promotional discounts

  20. Which of the following is an internal weakness for a small bakery?

    • Rising flour prices
    • Limited cash reserves
    • Stricter hygiene laws
    • New local competitor

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