Lesson 3.7.3

3.7.3 Analysing internal position: overall performance Quiz: AQA Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.7.3, Analysing internal position: overall performance: 20 multiple choice questions for the AQA Business (7132), Unit 7: Analysing the strategic position of a business, written with Revision Ninja.

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The 20 questions

  1. What three elements make up Elkington's triple bottom line?

    • People, planet, price
    • Profit, process, people
    • Profit, product, price
    • Profit, people, planet

  2. Which of these is an example of non-financial performance data?

    • Return on capital
    • Customer satisfaction scores
    • Net profit ratio
    • Operating profit margin

  3. What is a unique capability providing a business with a competitive advantage?

    • Core competence
    • Distinctive benchmark
    • Mission statement
    • Functional objective

  4. Which performance metric best assesses short-term business performance?

    • Five-year revenue growth
    • Brand equity trend
    • Monthly budget variance
    • Market share trend

  5. Which performance metric best assesses long-term business performance?

    • Daily output volume
    • Five-year market share
    • Monthly sales target
    • Weekly cash flow

  6. A firm has 400 staff on average and 40 leavers in a year. What is the staff turnover rate?

    • 4%
    • 10%
    • 0.1%
    • 40%

  7. A firm had 1,200 customers at the start of the year and retained 900 of them. What is the customer retention rate?

    • 900%
    • 133%
    • 25%
    • 75%

  8. Sales rise by 10% while the total market grows by 20%. What happens to market share?

    • It stays constant
    • It rises
    • It falls
    • It doubles

  9. Which metric measures the 'planet' element of Elkington's triple bottom line?

    • Labour turnover
    • Staff retention
    • Carbon footprint
    • Dividend payout

  10. How does a business sustain a competitive advantage from core competences?

    • Prevent rival imitation
    • Maximise short-term price
    • Reduce employee training
    • Outsource production

  11. What is the main purpose of benchmarking business performance against competitors?

    • Set legal regulations
    • Eliminate variable costs
    • Calculate tax liability
    • Compare relative performance

  12. Which type of data best provides early warning signs of future financial performance?

    • Historical profit data
    • Tax returns
    • Audited balance sheets
    • Non-financial data

  13. A firm has 250 staff, absenteeism of 4% and an average of 220 working days a year. How many staff-days are lost?

    • 2,200 days
    • 8,800 days
    • 220 days
    • 55 days

  14. What context is required to properly evaluate a firm's profit performance?

    • Share price history
    • Corporate tax rates
    • Historical trends
    • Auditor names

  15. What short-term issue can arise from adopting Elkington's triple bottom line?

    • Lower customer loyalty
    • Poorer brand image
    • Decreased staff morale
    • Higher short-term costs

  16. What is the main limitation of relying exclusively on financial performance data?

    • Calculates profit incorrectly
    • Focuses on competitors
    • Ignores total revenue
    • Ignores non-financial drivers

  17. Which non-financial metric best assesses operational efficiency in production?

    • Capacity utilisation
    • Market share percentage
    • Staff absenteeism rate
    • Customer retention rate

  18. Which metric measures the 'people' element of Elkington's triple bottom line?

    • Energy consumption
    • Waste recycling rate
    • Employee turnover rate
    • Return on capital

  19. Which metric is primarily a short-term indicator of business performance?

    • Cash flow
    • Market share
    • Research expenditure
    • Brand loyalty

  20. A firm has high ROCE but falling market share. What is declining?

    • Short-term profitability
    • Current liquidity
    • Long-term competitiveness
    • Financial gearing

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