Lesson 3.7.1.1

3.7.1.1 Mission, corporate objectives and functional objectives Quiz: AQA Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.7.1.1, Mission, corporate objectives and functional objectives: 20 multiple choice questions for the AQA Business (7132), Unit 7: Analysing the strategic position of a business, written with Revision Ninja.

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The 20 questions

  1. Which term describes an organisation's written statement of its overarching purpose and values?

    • Functional objective
    • Corporate strategy
    • Tactical plan
    • Mission statement

  2. What term describes long-term targets set for an entire business organisation?

    • Mission statements
    • Tactical plans
    • Functional objectives
    • Corporate objectives

  3. What term describes targets set specifically for individual departments like marketing or finance?

    • Strategic plans
    • Functional objectives
    • Corporate objectives
    • Mission statements

  4. Which factor represents an external influence on a firm's corporate objectives?

    • Existing debt levels
    • Competitor actions
    • Managerial leadership style
    • Organisational culture

  5. What term describes focusing on quick financial returns at the expense of long-term investment?

    • Corporate governance
    • Short-termism
    • Benchmarking
    • Strategic planning

  6. A family-owned firm chooses to grow slowly to protect its independence. Which influence on objectives does this best illustrate?

    • Business ownership
    • Currency movements
    • Competitor pricing
    • Government regulation

  7. What is the correct top-to-bottom sequence of business planning?

    • Objectives, mission, tactics, strategy
    • Strategy, tactics, mission, objectives
    • Mission, objectives, strategy, tactics
    • Tactics, strategy, objectives, mission

  8. A business's profit rises from 2.4 million pounds to 2.88 million pounds. What is the percentage increase in profit?

    • 20%
    • 480%
    • 15%
    • 25%

  9. A market has 50 million units of annual sales. A firm holds 12% share and aims for 15% share next year. How many extra units must it sell if the market size stays the same?

    • 3,000,000 units
    • 750,000 units
    • 1,500,000 units
    • 6,000,000 units

  10. Which SMART corporate objective best matches a clean water charity?

    • Maximise annual shareholder dividends
    • Build 500 rural wells
    • Reduce corporate office heating
    • Increase luxury retail sales

  11. Which marketing objective directly supports a corporate goal to enter export markets?

    • Increase domestic factory output
    • Reduce local staff wages
    • Adapt international pricing
    • Lower regional advertising spend

  12. Directors focusing on short-term quarterly share prices display which influence on objectives?

    • Ethical pressure groups
    • Technological innovation
    • Business ownership type
    • Environmental legislation

  13. A business has a target of 1.2 million pounds of sales at a selling price of 40 pounds per unit. How many units must be sold?

    • 30,000 units
    • 48,000 units
    • 3,000 units
    • 12,000 units

  14. What is required for a low-cost supplier strategy to remain profitable during price cuts?

    • Higher advertising spend
    • Increased product range
    • Sustained cost control
    • Greater management layers

  15. Why might marketing and operations functional objectives often conflict with each other?

    • Shared legal liabilities
    • Identical target markets
    • Resource competition
    • Matching performance metrics

  16. When might a business prioritise short-term objectives over long-term strategic investments?

    • When entering markets
    • During rapid growth
    • When launching products
    • During cash shortages

  17. Sustainable mission commitments often create conflict with which type of corporate objective?

    • Staff training targets
    • Customer satisfaction goals
    • Quality assurance standards
    • Short-term profit targets

  18. To be effective, a business mission statement must be supported by what?

    • Measurable SMART objectives
    • External audit reports
    • Complex organisational charts
    • Higher advertising spend

  19. Which factor is an internal influence on a department's functional objectives?

    • Consumer interest rates
    • Competitor price cuts
    • Government tax policy
    • Workforce skill levels

  20. Which target represents a SMART corporate objective for a brand aiming to increase trust?

    • Achieve 60% trust rating
    • Double global factories
    • Reduce staff training
    • Sell unhealthy snacks

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