Lesson 2.3.3.a

2.3.3.a Promotion: Methods Quiz: NCFE Business & Enterprise, Unit 2

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Promotion is how a business tells customers about its product and persuades them to buy. This lesson covers the three main methods, advertising, sales promotion and direct marketing, and compares print, broadcast and digital media, flash sales, free gifts and vouchers, with their reach, targeting, profit cost and risk of being ignored.

Key points

  • The three main promotional methods are advertising, sales promotion and direct marketing; market research is not one of them.
  • Print adverts reach older readers and can be referred back to, but cannot be edited or clicked.
  • TV and radio use sound, moving images, jingles and repetition to make messages memorable, but vanish once aired.
  • Social media advertising can be targeted at chosen users, although public negative comments are a risk.
  • Sales promotions are short-term offers that lift demand quickly, but cut profit per item and can teach customers to wait.
  • A flash sale uses a very short window, such as two hours, to create urgency and shift stock.
  • Direct marketing contacts named customers by email, text or letter and can be personalised, but may be treated as junk.

Key terms

Promotion
Activities that make customers aware of a product and persuade them to buy it.
Advertising
Paid communication through media such as print, broadcast or digital to promote a product.
Sales promotion
A short-term incentive, such as a voucher or free gift, used to lift demand quickly.
Direct marketing
Contacting known customers individually, for example by email, text or letter.
Flash sale
A deep discount available for only a very short time to create urgency.
Digital media
Online channels such as websites and social media used to reach customers.

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The 20 questions

  1. Which of these is NOT one of the three main methods of promotion?

    • Sales promotion
    • Direct marketing
    • Advertising
    • Market research

  2. Which demographic group is most effectively reached by advertising in a local newspaper?

    • University students
    • Young professionals
    • Older customers
    • Teenage shoppers

  3. What is a key advantage of social media advertising compared to traditional print media?

    • Instant newspaper printing
    • Precise user targeting
    • Zero creative effort
    • Guaranteed free reach

  4. Why do TV and radio adverts frequently use catchy jingles?

    • To lower broadcasting fees
    • To explain technical specs
    • To aid customer recall
    • To reduce production costs

  5. An online shop cuts its prices by 40% for two hours only. Which sales promotion is this?

    • A flash sale
    • A loyalty scheme
    • A money-off voucher
    • A free gift offer

  6. What is the main aim of offering a free gift with larger product sizes?

    • Encourage larger purchases
    • Lower retail prices
    • Clear excess stock
    • Reduce production costs

  7. What is a significant financial disadvantage of running a short-term sales promotion?

    • Increased overhead costs
    • Lower sales volume
    • Slower production times
    • Reduced profit margins

  8. Which promotional method involves communicating directly with named individual customers?

    • Public relations
    • Sales promotion
    • Mass advertising
    • Direct marketing

  9. Which promotion method helps a small business target the likeliest buyers?

    • Direct marketing
    • Television broadcasting
    • Billboards
    • Mass advertising

  10. Why do direct marketing emails often receive very low response rates?

    • Servers block messages
    • Links always expire
    • Files are too large
    • Customers ignore junk

  11. What are the three main methods used to promote a business?

    • Sponsorship, logistics, staffing
    • Advertising, sales, direct
    • Research, pricing, placement
    • Branding, design, packaging

  12. What is a key advantage of print media advertising?

    • Instant broadcasting
    • Dynamic movement
    • Live interaction
    • Permanent reference

  13. What is a notable risk associated with social media advertising?

    • Zero customer engagement
    • Public negative feedback
    • Mandatory print costs
    • Guaranteed low reach

  14. What is a key advantage of advertising on television or radio?

    • High visual impact
    • Exact personal targeting
    • Long shelf life
    • Low printing costs

  15. Which term describes a short-term offer used to lift demand quickly?

    • Retained profit
    • Direct marketing
    • Corporate branding
    • Sales promotion

  16. What is a main drawback of using discount vouchers for a product?

    • Slower stock turnover
    • Higher fixed overheads
    • Increased production costs
    • Reduced profit margin

  17. What is a key advantage of using direct marketing?

    • Targeted customer messaging
    • Mass national reach
    • Zero advertising costs
    • Universal product appeal

  18. What is a drawback of using direct marketing?

    • Slow postal delivery
    • Seen as junk
    • Limited geographic reach
    • High printing expenses

  19. How does direct marketing usually reach its target audience?

    • National newspaper articles
    • Outdoor roadside billboards
    • Emails or texts
    • Cinema screen ads

  20. Which benefit is shared by sales promotions and direct marketing?

    • Improves brand image
    • Reduces tax liability
    • Lowers production costs
    • Boosts short-term demand

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