NCFE Business & Enterprise · Unit 2
Marketing quizzes
12 ready‑made quiz sets for Unit 2: Marketing, one for every lesson, in course order. Pick one, put it on the board and host it live — students answer on their own devices.
- Free to host
- 20 questions per lesson
- Students join by code
Marketing covers how a business finds out what customers want and then wins their custom. Students learn about markets and segmentation, primary and secondary research, quantitative and qualitative data, and the marketing mix of price, place, promotion and product. Later lessons add the product life cycle, innovation, the Boston Matrix and branding. For the NCFE exam this unit rewards precise terms, links between a method and its purpose, and balanced advantages and disadvantages. Together the lessons move from understanding the market to making and defending marketing decisions.
Each set covers one lesson of Unit 2: Marketing in the NCFE Level 1/2 Technical Award in Business and Enterprise, with 20 multiple-choice questions on a timed countdown. Open a set to read its revision notes, host it straight away or save it to your library.
12 lesson sets in Unit 2: Marketing
- 20Qs questions
2.1.1 Aspects of the Market
This lesson explains what a market is and how a business studies it. It covers demand, growing and shrinking…20 questions · by Revision Ninja
- 20Qs questions
2.2.1-2 Primary & Secondary Research
Market research gathers information on customers and competitors so decisions rest on evidence. This lesson…20 questions · by Revision Ninja
- 20Qs questions
2.2.3-5 Data, Market and Orientation Types
This lesson looks at the types of data and market a business deals with. It separates quantitative from…20 questions · by Revision Ninja
- 20Qs questions
2.3.1 Price
Price is one of the four Ps. This lesson covers how selling price relates to cost and mark-up, how demand…20 questions · by Revision Ninja
- 20Qs questions
2.3.2 Place
Place is about how a product gets to the customer. This lesson compares direct selling with sale through…20 questions · by Revision Ninja
- 20Qs questions
2.3.3.a Promotion: Methods
Promotion is how a business tells customers about its product and persuades them to buy. This lesson covers…20 questions · by Revision Ninja
- 20Qs questions
2.3.3.b Promotion: Influential Factors and Promotional Objectives
Choosing a promotion is a targeting decision. This lesson shows how target market, budget, the nature of the…20 questions · by Revision Ninja
- 20Qs questions
2.3.4 Product
Product is the first P of the marketing mix. This lesson covers tangible goods versus intangible services…20 questions · by Revision Ninja
- 20Qs questions
2.3.5 Product Lifecycle & Extension Strategies
The product life cycle plots a product's sales over time through introduction, growth, maturity and decline…20 questions · by Revision Ninja
- 20Qs questions
2.3.6 Product Development and Innovation
This lesson covers how businesses keep products fresh and stay ahead. It looks at product development and…20 questions · by Revision Ninja
- 20Qs questions
2.3.7 Boston Matrix
The Boston Matrix classifies each product by market share and market growth into stars, cash cows, question…20 questions · by Revision Ninja
- 20Qs questions
2.3.8 Branding
Branding shapes how customers see a business. This lesson explains brand image as a perception, how…20 questions · by Revision Ninja
Key terms in this unit
- Market — defined in 2.1.1 Aspects of the Market
- Demand — defined in 2.1.1 Aspects of the Market
- Market segmentation — defined in 2.1.1 Aspects of the Market
- Demographics — defined in 2.1.1 Aspects of the Market
- USP — defined in 2.1.1 Aspects of the Market
- Product range — defined in 2.1.1 Aspects of the Market
- Market research — defined in 2.2.1-2 Primary & Secondary Research
- Primary research — defined in 2.2.1-2 Primary & Secondary Research
- Secondary research — defined in 2.2.1-2 Primary & Secondary Research
- Questionnaire — defined in 2.2.1-2 Primary & Secondary Research
- Focus group — defined in 2.2.1-2 Primary & Secondary Research
- Observation — defined in 2.2.1-2 Primary & Secondary Research
- Quantitative data — defined in 2.2.3-5 Data, Market and Orientation Types
- Qualitative data — defined in 2.2.3-5 Data, Market and Orientation Types
- Sample — defined in 2.2.3-5 Data, Market and Orientation Types
- Niche market — defined in 2.2.3-5 Data, Market and Orientation Types
- Mass market — defined in 2.2.3-5 Data, Market and Orientation Types
- Market orientation — defined in 2.2.3-5 Data, Market and Orientation Types
- Product orientation — defined in 2.2.3-5 Data, Market and Orientation Types
- Mark-up — defined in 2.3.1 Price
- Equilibrium price — defined in 2.3.1 Price
- Price skimming — defined in 2.3.1 Price
- Penetration pricing — defined in 2.3.1 Price
- Cost-plus pricing — defined in 2.3.1 Price
- Dynamic pricing — defined in 2.3.1 Price
- Loss leader — defined in 2.3.1 Price
- Place — defined in 2.3.2 Place
- Direct channel — defined in 2.3.2 Place
- Retailer — defined in 2.3.2 Place
- Wholesaler — defined in 2.3.2 Place
- E-commerce — defined in 2.3.2 Place
- Intermediary — defined in 2.3.2 Place
- Promotion — defined in 2.3.3.a Promotion: Methods
- Advertising — defined in 2.3.3.a Promotion: Methods
- Sales promotion — defined in 2.3.3.a Promotion: Methods
- Direct marketing — defined in 2.3.3.a Promotion: Methods
- Flash sale — defined in 2.3.3.a Promotion: Methods
- Digital media — defined in 2.3.3.a Promotion: Methods
- Promotional objective — defined in 2.3.3.b Promotion: Influential Factors and Promotional Objectives
- Target market — defined in 2.3.3.b Promotion: Influential Factors and Promotional Objectives
- Personal selling — defined in 2.3.3.b Promotion: Influential Factors and Promotional Objectives
- Word-of-mouth — defined in 2.3.3.b Promotion: Influential Factors and Promotional Objectives
- Brand recognition — defined in 2.3.3.b Promotion: Influential Factors and Promotional Objectives
- Loyalty scheme — defined in 2.3.3.b Promotion: Influential Factors and Promotional Objectives
- Unique selling point — defined in 2.3.3.b Promotion: Influential Factors and Promotional Objectives
- Tangible product — defined in 2.3.4 Product
- Intangible product — defined in 2.3.4 Product
- Differentiation — defined in 2.3.4 Product
- Quality — defined in 2.3.4 Product
- Brand image — defined in 2.3.4 Product
- Product life cycle — defined in 2.3.5 Product Lifecycle & Extension Strategies
- Introduction stage — defined in 2.3.5 Product Lifecycle & Extension Strategies
- Growth stage — defined in 2.3.5 Product Lifecycle & Extension Strategies
- Maturity stage — defined in 2.3.5 Product Lifecycle & Extension Strategies
- Decline stage — defined in 2.3.5 Product Lifecycle & Extension Strategies
- Extension strategy — defined in 2.3.5 Product Lifecycle & Extension Strategies
- Innovation — defined in 2.3.6 Product Development and Innovation
- Product development — defined in 2.3.6 Product Development and Innovation
- Patent — defined in 2.3.6 Product Development and Innovation
- Legislation — defined in 2.3.6 Product Development and Innovation
- Diversification — defined in 2.3.6 Product Development and Innovation
- Competitive advantage — defined in 2.3.6 Product Development and Innovation
- Boston Matrix — defined in 2.3.7 Boston Matrix
- Market growth — defined in 2.3.7 Boston Matrix
- Star — defined in 2.3.7 Boston Matrix
- Cash cow — defined in 2.3.7 Boston Matrix
- Question mark — defined in 2.3.7 Boston Matrix
- Dog — defined in 2.3.7 Boston Matrix
- Product portfolio — defined in 2.3.7 Boston Matrix
- Brand loyalty — defined in 2.3.8 Branding
- Brand extension — defined in 2.3.8 Branding
- Perceived value — defined in 2.3.8 Branding
- Barrier to entry — defined in 2.3.8 Branding
- Consistency — defined in 2.3.8 Branding