Lesson 2.2.3a
2.2.3a Promotion strategies for different market segments Quiz: Pearson Edexcel Business, Unit 7
20 questions
In partnership with Revision Ninja
Lesson 2.2.3a, Promotion strategies for different market segments: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
What is the promotion method where a business pays to link its name with an event?
- Public relations
- Personal selling
- Direct mailing
- Sponsorship
-
What promotional method gives customers a chance to experience a product before buying?
- Trade discount
- Product trial
- B2B selling
- Endorsement
-
Which promotion type uses a temporary discount to encourage immediate purchases?
- Special offer
- Corporate image
- Long-term branding
- Mission statement
-
What term describes the name, logo and design that identify a product's identity?
- Branding
- Net profit
- Fixed asset
- Cash flow
-
Which promotion method best targets a young audience that spends time online?
- Local newspaper
- Social media ads
- Radio broadcast
- Printed flyers
-
Which promotion method is most effective for rewarding loyal existing customers?
- Loyalty card schemes
- Mass media adverts
- Billboard posters
- Cold calling
-
Which promotion method best suits a premium luxury market segment?
- Discount voucher flyers
- Art exhibition sponsorship
- Supermarket shelf displays
- Late night television ads
-
A brand spends £20,000 on a campaign that brings 4,000 new customers. What is the cost per new customer?
- £5
- £0.20
- £80,000
- £20
-
What is the main benefit of a sports drink sponsoring a national football team?
- High brand visibility
- Direct online sales
- Lower production costs
- Reduced tax liabilities
-
A shampoo firm offers a free sample to households in a town. Which promotion method is this?
- Branding
- Product trial
- Tariff
- Sponsorship
-
A supermarket runs 'three for two' on crisps during a holiday. Which method is this?
- Product trial
- Sponsorship
- Special offer
- Viral advertising
-
Which promotion mix is best for reaching young adults online?
- Direct mail flyers
- Radio broadcast spots
- Local newspaper adverts
- Social media and influencers
-
Which promotion is most suitable for a premium watch brand targeting wealthy customers?
- High-end magazine adverts
- Bus stop poster boards
- Tabloid newspaper coupons
- Daytime TV commercials
-
A brand's logo appears on every product and on its website. Which promotion element is this?
- A product trial
- Branding
- Sponsorship
- A special offer
-
A business spends £5,000 on sponsorship and gains 1,000 new customers, each worth £10 in gross profit. What is the net gain?
- £10,000
- £5,000
- £15,000
- -£5,000
-
Which promotion strategy is most effective for launching a new crisp flavour?
- Radio broadcast adverts
- Billboard poster campaigns
- Sponsored magazine articles
- Free supermarket tasting
-
Why is targeted promotion often more cost-effective than mass advertising?
- Broader customer reach
- Higher production expenses
- Less wasted marketing spend
- Slower feedback loops
-
Why might a targeted social media campaign be preferred over a TV advert with similar reach?
- Lower cost per target
- Zero creative effort
- Slower audience response
- Higher production quality
-
What term describes using multiple coordinated methods to promote a new brand?
- Integrated promotion
- Solo promotion
- Mass marketing
- Blanket advertising
-
When a promotion halves profit margins, what must volume gains outweigh to succeed?
- Margin loss
- Fixed costs
- Total revenue
- Variable overheads
Related quizzes
- Design mix: function, aesthetics and cost Quiz · 2.2.1a · 20 questions
- Product life cycle and extension strategies Quiz · 2.2.1b · 20 questions
- Importance of differentiating a product or service Quiz · 2.2.1c · 20 questions
- Pricing strategies Quiz · 2.2.2a · 20 questions
- Influences on pricing strategies Quiz · 2.2.2b · 20 questions
- Use of technology in promotion Quiz · 2.2.3b · 20 questions
- Methods of distribution: retailers and e-tailers Quiz · 2.2.4a · 20 questions
- How each element of the marketing mix influences the others Quiz · 2.2.5a · 20 questions
- Integrated marketing mix and competitive advantage Quiz · 2.2.5b · 20 questions
- Changing technology, changing consumer wants and obsolescence Quiz · 1.1.1a · 20 questions