Lesson 2.2.5b
2.2.5b Integrated marketing mix and competitive advantage Quiz: Pearson Edexcel Business, Unit 7
20 questions
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Lesson 2.2.5b, Integrated marketing mix and competitive advantage: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
What term describes a unique feature or edge that helps a business outperform its rivals?
- Brand loyalty
- Competitive advantage
- Cost leadership
- Market share
-
What defines an integrated marketing mix?
- Consistent elements working together
- Random tactical changes
- Independent functional departments
- Purely digital advertising
-
Which factor creates a lasting competitive advantage?
- Hard to copy
- High advertising spend
- Standard product design
- Low quality materials
-
How does an integrated marketing mix primarily help create competitive advantage?
- By eliminating all rivals
- Through consistent customer appeal
- Through lower tax rates
- By reducing worker wages
-
How can place decisions create competitive advantage?
- Fewer retail outlets
- Superior product availability
- Higher retail prices
- Slower delivery times
-
Which marketing element combination best builds a lasting competitive advantage?
- Brand loyalty
- Mass advertising
- Short-term discounts
- Basic packaging
-
What is a major risk of relying solely on price for competitive advantage?
- Higher profit margins
- Better quality image
- Price war
- Increased brand loyalty
-
What is the most likely result of low prices combined with quality promotion?
- Lower sales volume
- Brand confusion
- Immediate bankruptcy
- Value position
-
A coffee shop uses strong branding, location and loyalty schemes together. What is this called?
- Product recall
- Integrated mix
- Market skimming
- Batch production
-
A firm earns a 20% profit margin on a £150 product. What is the profit per unit?
- £130
- £15
- £30
- £170
-
Which element of the marketing mix best supports a competitive advantage based on convenience?
- Promotion
- Product
- Price
- Place
-
What is the main benefit of launching a new product across all four marketing mix elements?
- Fewer sales
- Higher taxation
- Lower output
- Consistent message
-
A rival copies a product design but not customer service. What remains as an advantage?
- Raw materials
- Factory machinery
- Basic packaging
- Customer service
-
Which metric best shows that an integrated marketing mix is building repeat customers?
- Labour turnover
- Capacity utilisation
- Repeat purchase rate
- Net profit margin
-
Which scenario shows marketing mix elements conflicting rather than being integrated?
- Boutique premium pricing
- Discount store luxury
- Supermarket bulk deals
- Online digital downloads
-
What must a business do to maintain an advantage from a unique distribution channel?
- Keep channel reliable
- Change suppliers often
- Reduce staff wages
- Raise prices annually
-
Is competitive advantage through an integrated marketing mix permanent?
- Guaranteed
- No
- Statutory
- Yes
-
A firm raises its price by 10% from £20 and volume falls by 5% from 1,000 units. What is the effect on revenue?
- Revenue is unchanged
- Revenue falls by £900
- Revenue rises by £2,000
- Revenue rises by £900
-
Which combination builds advantage in a crowded market through an integrated mix?
- Generic commodity item
- Unbranded bulk stock
- Random pricing strategy
- Differentiated product
-
Why is an integrated marketing mix often hard for rivals to copy?
- Multiple linked decisions
- Legal patent protection
- Government trade tariffs
- High fixed costs
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