Lesson 2.2.3b

2.2.3b Use of technology in promotion Quiz: Pearson Edexcel Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.2.3b, Use of technology in promotion: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.

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The 20 questions

  1. What are targeted online adverts primarily based upon?

    • Company size
    • Store location
    • User interests
    • Random selection

  2. What defines viral advertising content?

    • Direct postal mail
    • Paid celebrity endorsement
    • High television costs
    • Rapid user sharing

  3. What best defines an e-newsletter used in business promotion?

    • Pop-up website banner
    • Regular email to subscribers
    • Daily social media post
    • Printed postal leaflet

  4. What is a key advantage of business e-newsletters?

    • Low cost
    • Zero unsubscribe rates
    • Mandatory viewing
    • Guaranteed purchases

  5. What is a major disadvantage of viral advertising?

    • High postal fees
    • Slow audience reach
    • Lack of control
    • Excessive printing costs

  6. Why can viral adverts be cheap to run?

    • Free user sharing
    • Low production budgets
    • Automatic generation
    • Free media space

  7. An e-newsletter campaign costs £200 to send to 20,000 people and brings 500 orders worth £30 each. How much revenue is earned per £1 spent?

    • £75
    • £7.50
    • £0.75
    • £750

  8. A viral video reaches 2 million views with a 0.5% conversion rate into orders. How many orders are there?

    • 100,000
    • 200
    • 1,000
    • 10,000

  9. What is the main benefit of targeted online advertising?

    • Less wasted spend
    • Free media space
    • Lower production costs
    • Guaranteed sales

  10. What is the most likely reason a viral advert stops spreading?

    • Poor targeting
    • Platform restriction
    • High media cost
    • Low appeal

  11. Which combination shows digital promotion methods?

    • Flyers and magazines
    • Radio and billboards
    • TV and cinema ads
    • Email and online banners

  12. What is the best use of an e-newsletter?

    • Random social blasts
    • Targeted subscriber updates
    • Broad brand billboards
    • Cold mass mailing

  13. A targeted ad costs £0.50 per click and receives 200 clicks. What is the total cost?

    • £0.25
    • £100
    • £400
    • £200

  14. A social media advert is shared by 5,000 users, and each share reaches 300 followers. Roughly how many people are reached, ignoring overlap?

    • 5,300
    • 300,000
    • 15,000
    • 1,500,000

  15. Which major risk is associated with viral advertising?

    • Negative content spread
    • Slow audience reach
    • High media costs
    • Fixed distribution limits

  16. Which online tool best measures advert response rates?

    • Sales volume tracking
    • Production logs
    • Click analytics
    • Brand surveys

  17. Why are e-newsletters often effective for loyal customers?

    • Opt-in relevance
    • Unsolicited mass reach
    • Random algorithm selection
    • Broad public display

  18. An online campaign costs £4,000, produces 800 sales and earns £12 profit per sale. What is the net effect?

    • £4,000 loss
    • £3,200 profit
    • £5,600 profit
    • £9,600 profit

  19. Which key risk applies to targeted online advertising?

    • Data privacy concerns
    • High printing expenses
    • Limited geographic reach
    • Fixed postal charges

  20. What is a major trade-off of viral advertising?

    • High reach low control
    • High cost slow spread
    • Low reach high control
    • Low cost zero reach

All Pearson Edexcel Business quizzes