Lesson 3.3.2

3.3.2 Understanding markets and customers Quiz: AQA Business, Unit 3

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.3.2, Understanding markets and customers: 20 multiple choice questions for the AQA Business (7132), Unit 3: Marketing management, written with Revision Ninja.

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The 20 questions

  1. Which type of market research involves gathering new first-hand data?

    • Secondary research
    • Quantitative extrapolation
    • Primary research
    • Desk research

  2. Which phrase best describes qualitative marketing research data?

    • Percentage growth rates
    • Numerical statistics
    • Financial balances
    • Opinions and attitudes

  3. What defines a random sample in market research?

    • Hand-picked participants
    • Equal selection chance
    • Targeted customer selection
    • Pre-set subgroup quotas

  4. Which sampling method divides a population into sub-groups and samples from each proportionally?

    • Random sampling
    • Opportunity sampling
    • Stratified sampling
    • Quota sampling

  5. Which non-random sampling method uses interviewers to select respondents to fill set sub-group targets?

    • Systematic sampling
    • Simple random sampling
    • Quota sampling
    • Stratified sampling

  6. What relationship exists when two variables move in the same direction together?

    • Positive correlation
    • Inverse correlation
    • Negative correlation
    • Zero correlation

  7. What does price elasticity of demand measure the responsiveness of?

    • Profit margin
    • Consumer income
    • Total revenue
    • Quantity demanded

  8. A stratified sample of 200 is to reflect a population in which 60% are under 30. How many respondents should be under 30?

    • 200
    • 140
    • 60
    • 120

  9. A 45% survey result with a 3% confidence interval gives what likely population range?

    • 42% to 48%
    • 40% to 50%
    • 45% to 48%
    • 42% to 45%

  10. A firm uses a trend from past data and extends it beyond the observed range to forecast next year. This is called:

    • Extrapolation
    • Interpolation
    • Correlation
    • Sampling

  11. What type of product has a negative income elasticity of demand?

    • Normal good
    • Complementary good
    • Inferior good
    • Luxury good

  12. If a business increases the price of a price inelastic product, what happens to total revenue?

    • It remains unchanged
    • It rises
    • It falls
    • It becomes negative

  13. What type of relationship is indicated by a correlation coefficient of -0.9?

    • Weak positive correlation
    • Strong positive correlation
    • Weak negative correlation
    • Strong negative correlation

  14. As consumer income rises, purchases of premium products increase. What type of relationship is this?

    • Negative correlation
    • Positive correlation
    • Zero correlation
    • Direct causation

  15. What is a main advantage of secondary market research compared to primary research?

    • Higher accuracy
    • Greater relevance
    • Complete secrecy
    • Lower cost

  16. What main risk reduces the statistical validity of data collected via quota sampling?

    • Large sample size
    • High financial cost
    • Slow collection speed
    • Interviewer bias

  17. What statistical term describes a range of values likely to contain the true population parameter?

    • Correlation coefficient
    • Sample size
    • Extrapolation trend
    • Confidence interval

  18. What forecasting technique projects past sales data directly into the future?

    • Stratification
    • Sampling
    • Correlation
    • Extrapolation

  19. A firm with price elastic demand cuts its product price. What happens to total revenue?

    • It stays constant
    • It falls
    • It rises
    • It drops to zero

  20. Why does a strong statistical correlation between two market variables not prove causation?

    • Linear extrapolation
    • Negative elasticity
    • High confidence interval
    • Third-variable influence

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