Lesson 3.3.4

3.3.4 Making marketing decisions: using the marketing mix Quiz: AQA Business, Unit 3

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.3.4, Making marketing decisions: using the marketing mix: 20 multiple choice questions for the AQA Business (7132), Unit 3: Marketing management, written with Revision Ninja.

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The 20 questions

  1. In the Boston Matrix, a product with high market growth and high market share is a:

    • Dog
    • Star
    • Cash cow
    • Question mark

  2. In the Boston Matrix, a Cash Cow is characterised by having what?

    • High market share
    • Low market share
    • High market growth
    • Negative cash flow

  3. What pricing strategy involves setting a high initial price and lowering it over time?

    • Predatory pricing
    • Cost-plus pricing
    • Penetration pricing
    • Price skimming

  4. Which pricing strategy involves setting a low initial price to gain market share quickly?

    • Dynamic pricing
    • Price skimming
    • Psychological pricing
    • Penetration pricing

  5. What type of promotional strategy relies on users sharing online content with others?

    • Direct mail
    • Personal selling
    • Viral marketing
    • Trade promotions

  6. Selling products through both high street stores and an online website is an example of what?

    • Single-channel distribution
    • Multi-channel distribution
    • Direct distribution
    • Wholesaling only

  7. The product life cycle stage in which sales growth slows and the market becomes saturated is:

    • Decline
    • Introduction
    • Maturity
    • Growth

  8. A smartphone launches at £900 and lowers to £600 a year later. Which pricing strategy is this?

    • Competitive pricing
    • Price skimming
    • Cost-plus pricing
    • Penetration pricing

  9. A product has falling sales, low profit and many competitors leaving the market. Which stage of the product life cycle is it in?

    • Growth
    • Decline
    • Maturity
    • Introduction

  10. Which action is an example of an extension strategy for a product in maturity?

    • Raising unit costs
    • Repackaging the product
    • Withdrawing the product
    • Decreasing production

  11. In the Boston Matrix, what is the main strategic objective for a Question Mark product?

    • Maintain low price
    • Divest immediately
    • Harvest cash flow
    • Build market share

  12. A firm trains its shop assistants to give expert advice to customers. Which element of the marketing mix does this mainly affect?

    • Product
    • People
    • Price
    • Promotion

  13. Using social media influencers to demonstrate products is an example of which promotional method?

    • Sales promotion
    • Personal selling
    • Social media promotion
    • Direct mail

  14. Price falls from £12 to £10 and sales rise from 5,000 to 7,000 units. What is new revenue?

    • £60,000
    • £70,000
    • £84,000
    • £50,000

  15. Which marketing element is usually most important when selling B2B industrial products?

    • Eye-catching packaging
    • Viral promotional videos
    • Personal selling
    • Mass media ads

  16. What is a major drawback of using penetration pricing for a new brand launch?

    • Low sales volume
    • Slow market entry
    • High initial prices
    • Lower profit margins

  17. Why is relying solely on Cash Cow products risky for a business long term?

    • Negative cash flow
    • High unit costs
    • Low market growth
    • Excessive research costs

  18. A product's sales fall from 80,000 to 60,000 in one year. What is the percentage fall?

    • 33%
    • 20%
    • 75%
    • 25%

  19. What is a main drawback of relying on viral marketing campaigns?

    • Slow distribution speed
    • Unpredictable reach
    • Extremely high cost
    • Guaranteed sales growth

  20. What is a major risk of relying heavily on large supermarkets for distribution?

    • Lower sales volume
    • Loss of control
    • Higher unit costs
    • Reduced product quality

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