Lesson 3.8.1
3.8.1 Strategic direction: choosing markets and products Quiz: AQA Business, Unit 8
20 questions
In partnership with Revision Ninja
Lesson 3.8.1, Strategic direction: choosing markets and products: 20 multiple choice questions for the AQA Business (7132), Unit 8: Choosing strategic direction, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
According to Ansoff's matrix, market penetration involves selling existing products into which target?
- Existing markets
- New markets
- Niche markets
- Overseas markets
-
In Ansoff's matrix, selling existing products into new markets is known as what?
- Product development
- Market development
- Diversification
- Market penetration
-
In Ansoff's matrix, selling new products to existing markets is known as what?
- Diversification
- Market penetration
- Market development
- Product development
-
In Ansoff's matrix, which strategy involves selling new products into new markets?
- Market development
- Diversification
- Market penetration
- Product development
-
Which strategy in Ansoff's matrix carries the lowest level of operational risk?
- Product development
- Market development
- Market penetration
- Diversification
-
A bakery launches a loyalty card that gives regular customers a discount on bread they already buy. Which Ansoff strategy is this?
- Market penetration
- Diversification
- Market development
- Product development
-
A UK food manufacturer starts exporting its existing product range to France. Which Ansoff strategy is this?
- Product development
- Diversification
- Market penetration
- Market development
-
A bakery launches a new range of gluten-free products for its existing customers. Which Ansoff strategy is this?
- Product development
- Diversification
- Market development
- Market penetration
-
A confectionery company starts making and selling clothing for the first time. Which Ansoff strategy is this?
- Market penetration
- Market development
- Diversification
- Product development
-
A business sells 2 million pounds of goods in a market worth 20 million pounds, a 10% share. It aims for a 12% share of a market worth 25 million pounds. How much extra sales does this give?
- 3 million pounds
- 0.5 million pounds
- 1 million pounds
- 2 million pounds
-
In Ansoff's matrix, what strategy involves selling existing products into new markets?
- Diversification
- Market development
- Market penetration
- Product development
-
Which growth strategy in Ansoff's matrix involves selling new products to new markets?
- Diversification
- Product development
- Market penetration
- Market development
-
In Ansoff's matrix, what strategy involves selling new products to existing customers?
- Product development
- Market penetration
- Diversification
- Market development
-
Which model categorises strategic growth options based on products and markets?
- Bowman's strategic clock
- Boston matrix
- Porter's generic strategies
- Ansoff's matrix
-
Which Ansoff matrix strategy involves the highest degree of overall risk?
- Market penetration
- Market development
- Product development
- Diversification
-
Expanding sales into a new country with an existing product line is an example of which strategy?
- Diversification
- Market penetration
- Product development
- Market development
-
A software firm sells its existing product to government departments for the first time, having previously sold only to businesses. Which Ansoff strategy is this?
- Market development
- Diversification
- Product development
- Market penetration
-
A supermarket increases its advertising so that shoppers buy more of the same products in its existing stores. Which Ansoff strategy is this?
- Market penetration
- Market development
- Product development
- Diversification
-
A car maker launches an electric version of its existing model to its established customers. Which Ansoff strategy is this?
- Market development
- Product development
- Diversification
- Market penetration
-
Increasing sales of current products to existing customers is known as which strategy?
- Product development
- Market development
- Diversification
- Market penetration
Related quizzes
- Strategic positioning: choosing how to compete Quiz · 3.8.2 · 20 questions
- Understanding the nature and purpose of business Quiz · 3.1.1 · 20 questions
- Causes, types and value of change Quiz · 3.10.1.1 · 20 questions
- Understanding management, leadership and decision making Quiz · 3.2.1 · 20 questions
- Setting marketing objectives Quiz · 3.3.1 · 20 questions
- Setting operational objectives Quiz · 3.4.1 · 20 questions
- Setting financial objectives Quiz · 3.5.1 · 20 questions
- Setting human resource objectives Quiz · 3.6.1 · 20 questions
- Mission, corporate objectives and functional objectives Quiz · 3.7.1.1 · 20 questions
- Assessing a change in scale Quiz · 3.9.1 · 20 questions