Lesson 1.5.2b
1.5.2b How technology influences sales, costs and the marketing mix Quiz: Pearson Edexcel Business, Unit 5
20 questions
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Lesson 1.5.2b, How technology influences sales, costs and the marketing mix: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 5: Understanding external influences on business, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
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How can e-commerce help a retail business increase its overall sales revenue?
- Lowering business rates
- Reaching wider markets
- Reducing staff numbers
- Eliminating taxes
-
Which method of technology helps a business to lower its labour costs?
- Automation
- Branding
- Outsourcing
- Crowdfunding
-
Which element of the marketing mix is most affected by targeted online advertising?
- Place
- Product
- Promotion
- Price
-
What technology allows customers to buy goods easily at any time of day?
- Factory conveyor
- Smartphone app
- Spreadsheet software
- Payroll database
-
How do price comparison websites typically affect a business's pricing decisions?
- Banning price changes
- Eliminating all competition
- Instant price checks
- Guaranteed monopoly profits
-
Which digital process reduces the need for bank visits and paper handling?
- Cash delivery
- Manual ledger
- Online banking
- Cheque posting
-
What main benefit does social media bring to a business's sales?
- Guaranteed refunds
- Zero tax liability
- Brand awareness
- Free raw materials
-
What is a major administrative benefit of linking ordering systems directly to suppliers?
- Increased paper use
- Lower admin costs
- Higher staff turnover
- Slower deliveries
-
What advantage do digital communications give to business marketing campaigns?
- Slow delivery times
- Tailored messaging
- Generic postal ads
- High printing fees
-
What software helps businesses speed up the development of a physical item?
- Spreadsheet tool
- Word processor
- Email client
- Design software
-
What is a primary financial risk when a small business accepts online payments?
- Physical coin loss
- Processing fees
- Paper jam delays
- Cheque book theft
-
How does an e-commerce website primarily help to generate sales outside normal hours?
- 24-hour availability
- Restricted opening times
- Mandatory queues
- Phone-only ordering
-
Which business method replaces several human workers with computer systems to cut costs?
- Job rotation
- Brainstorming
- Automation
- Outsourcing
-
How does using online sales data improve a business's inventory management?
- Ignoring customer trends
- Random stock guessing
- Maximising storage waste
- Better demand forecasting
-
What is a significant operational risk of adopting new business technology systems?
- Instant staff loyalty
- Cyber attacks
- Excessive paper use
- Lower internet bills
-
Which marketing mix element is altered by creating e-commerce sales channels?
- Product
- People
- Price
- Place
-
How does adopting new technology typically influence a business's sales?
- Opens new markets
- Reduces staff turnover
- Guarantees profit growth
- Eliminates all competition
-
Which financial cost is commonly associated with introducing new technology?
- Corporation tax
- Staff training
- Redundancy pay
- Business rates
-
What is a key benefit of a business using a customer database?
- Guaranteed repeat sales
- Zero customer complaints
- Targeted marketing
- Lower rent costs
-
Why might an online business invest in upgrading its website?
- Avoid corporation tax
- Lower supplier prices
- Improve user experience
- Reduce staff wages
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