Lesson 1.2.1a
1.2.1a Customer needs: price, quality, choice and convenience Quiz: Pearson Edexcel Business, Unit 2
20 questions
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Lesson 1.2.1a, Customer needs: price, quality, choice and convenience: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 2: Spotting a business opportunity, written with Revision Ninja.
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The 20 questions
-
Which of these is a key customer need considered by businesses?
- Convenience
- Supplier audits
- Business profit
- Corporation tax
-
Which of these is NOT a main customer need?
- Quality
- Price
- Profitability
- Choice
-
Why must a business identify and understand its customer needs?
- To generate sales
- To reduce factory size
- To pay corporation tax
- To increase rent costs
-
Extending shop opening hours to suit commuters primarily meets which customer need?
- Choice
- Convenience
- Quality
- Price
-
Offering a wide variety of flavours for a drink mainly satisfies which customer need?
- Choice
- Quality
- Convenience
- Price
-
Which customer need is a business responding to when it matches a rival's price?
- Price
- Convenience
- Choice
- Quality
-
What primary outcome of understanding customer needs helps a business to survive?
- Generating sales
- Increasing debt
- Paying taxes
- Reducing staff
-
Which business action best demonstrates responding to the customer need for quality?
- Checking products carefully
- Lowering prices
- Offering variety
- Adding locations
-
What shows a business failing to understand its target customers?
- Expanding range
- Improving service
- Lowering costs
- Selling unwanted products
-
Which customer need does a loyalty scheme offering repeat discounts primarily target?
- Price
- Quality
- Convenience
- Choice
-
What usually happens to a business that completely ignores customer needs?
- Profits rise quickly
- Costs automatically fall
- Customers switch rivals
- Staff work harder
-
Which customer need is met when a shop offers free product installation?
- Price
- Convenience
- Choice
- Quality
-
Which business action best shows a response to customers' need for choice?
- Lowering all prices
- Checking every item
- Offering home delivery
- Stocking various sizes
-
What should a business consider doing when customers want faster checkout service?
- Reducing stock
- Adding extra checkouts
- Cutting staff hours
- Raising prices
-
Which customer need is most closely linked to perceived value for money?
- Convenience
- Quality
- Price
- Choice
-
What vital function do sales perform for a newly started business?
- Covering operating costs
- Guaranteeing monopoly
- Removing competition
- Eliminating all risk
-
Which customer need does a click-and-collect shopping service primarily address?
- Price
- Choice
- Quality
- Convenience
-
Why is satisfying a customer's need for quality beneficial to a firm?
- Lowering wage bills
- Reducing production costs
- Encouraging repeat purchases
- Avoiding all taxes
-
Which customer need is met by offering a wide range of prices?
- Convenience
- Design
- Price
- Quality
-
What is a major benefit to a business of properly understanding its customers?
- Stopping all rivalry
- Generating essential sales
- Paying zero tax
- Eliminating fixed costs
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