Lesson 1.4.3a
1.4.3a Price, product, promotion and place Quiz: Pearson Edexcel Business, Unit 4
20 questions
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Lesson 1.4.3a, Price, product, promotion and place: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 4: Making the business effective, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
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What are the four main elements that make up the marketing mix?
- Promotion, price, planning, people
- Price, product, promotion, place
- People, process, physical, price
- Product, profit, public, place
-
Which element of the marketing mix refers to the goods or services a business offers?
- Price
- Place
- Promotion
- Product
-
Which element of the marketing mix covers how a business communicates with customers, such as advertising?
- Product
- Promotion
- Place
- Price
-
Which element of the marketing mix refers to where a product is sold and how it reaches customers?
- Place
- Promotion
- Price
- Product
-
A company sets the price of its new phone at £600 because it wants a premium image. Which element of the marketing mix is this?
- Place
- Product
- Promotion
- Price
-
A business sells its products through a website and in supermarkets. Which element is this?
- Place
- Product
- Price
- Promotion
-
A brand runs a television advert and social media campaign. Which element is this?
- Price
- Place
- Promotion
- Product
-
A business offers a 20% discount for a limited period. Which element of the marketing mix is being used?
- Product
- Promotion
- Place
- Price
-
Which of these is a classic product decision for a bakery?
- Adding gluten-free bread
- Placing local adverts
- Opening a website
- Setting premium pricing
-
Which of these is a typical promotion decision for a gym?
- Lowering monthly fees
- Opening a second site
- Buying new treadmills
- Free trial week
-
Which element of the marketing mix is most closely linked to the decision to sell goods online rather than in a shop?
- Promotion
- Price
- Place
- Product
-
A business decides to package its product in eco-friendly materials. Which element is this?
- Product
- Price
- Place
- Promotion
-
Highlighting eco-friendly materials in clothing marketing primarily involves which two marketing mix elements?
- Price and promotion
- Place and product
- Product and promotion
- Price and place
-
Which of these is a direct price decision for a business start-up?
- Choosing shop layout
- Designing a logo
- Setting premium pricing
- Selecting delivery vans
-
Which marketing mix element can be adjusted most quickly in response to market changes?
- Place
- Price
- Product
- Promotion
-
A business sells its goods in a town centre shop instead of a warehouse outlet. Which element is this decision about?
- Price
- Promotion
- Product
- Place
-
Which element of the marketing mix would a new brand use to make customers aware it exists?
- Place
- Promotion
- Price
- Product
-
A business chooses to sell its product through a franchise network. Which element is this?
- Place
- Promotion
- Price
- Product
-
What is the primary purpose of the promotion element in the marketing mix?
- Inform and persuade
- Set the price
- Design the item
- Choose the location
-
A café offers a loyalty card for a free drink. Which marketing element is this?
- Product
- Place
- Price
- Promotion
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