Lesson 1.4.3b

1.4.3b How the marketing mix elements work together Quiz: Pearson Edexcel Business, Unit 4

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 1.4.3b, How the marketing mix elements work together: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 4: Making the business effective, written with Revision Ninja.

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The 20 questions

  1. Why must the four elements of the marketing mix be consistent?

    • Eliminate fixed costs
    • Comply with factory laws
    • Reduce total taxation
    • Match brand image

  2. Which marketing mix combination best suits a luxury designer handbag?

    • Mid price, market stalls
    • High price, exclusive stores
    • Bulk price, supermarkets
    • Low price, discount stores

  3. How best should a business respond when a competitor cuts prices by 15%?

    • Improving promotion value
    • Lowering product quality
    • Increasing all prices
    • Halting all advertising

  4. Why must a business change its marketing mix when consumer habits shift?

    • Raw materials are banned
    • Tastes and budgets change
    • Staff wages always rise
    • Factory locations must move

  5. Which marketing change best responds to a rising consumer demand for healthier drinks?

    • Increase retail prices
    • Stop radio advertising
    • Add low-sugar drinks
    • Remove all packaging

  6. How does technology typically impact the marketing mix?

    • Printed newspaper ads
    • Social media adverts
    • Door-to-door leafleting
    • Postal letter campaigns

  7. How does e-commerce primarily affect the place element of the marketing mix?

    • Adds online channel
    • Increases transport costs
    • Limits global reach
    • Removes physical shops

  8. Reducing a product range to focus on profitable lines is an example of what?

    • Place distribution
    • Promotion method
    • Product decision
    • Pricing strategy

  9. An email offering a loyalty discount combines which two marketing elements?

    • Promotion and price
    • Product and place
    • Product and price
    • Place and promotion

  10. Why might a low-cost product use low-cost promotional methods?

    • Sales are guaranteed
    • Customers dislike adverts
    • Quality must stay hidden
    • Expensive ads are unprofitable

  11. Which response best balances the marketing mix against a rival with massive advertising?

    • Copying every rival advert
    • Stopping all promotion
    • Closing every store
    • Competing on product quality

  12. Adding vegan menu options after customer requests shows which mix adjustment?

    • Product change
    • Place relocation
    • Price increase
    • Promotion cut

  13. Why is pairing an expensive premium price with low product quality problematic?

    • Damages brand trust
    • Increases sales volume
    • Improves business reputation
    • Reduces production costs

  14. Which marketing mix element is most directly affected by choosing to sell through a supermarket chain?

    • Product
    • Price
    • Place
    • Promotion

  15. Which two marketing mix elements are combined when launching a new product with a special opening discount and adverts?

    • Place and price
    • Price and promotion
    • Product and promotion
    • Product and place

  16. What is the main risk of changing one marketing mix element without considering the others?

    • Inconsistent mix
    • Higher fixed costs
    • Reduced stock levels
    • Lower variable costs

  17. Which type of promotion best supports a high-priced, high-quality luxury product sold in exclusive boutiques?

    • Mass discounting
    • Leaflet drops
    • Prestige advertising
    • Bargain basement sales

  18. Which term describes how price, product, place and promotion reinforce each other?

    • Market segmentation
    • Marketing mix integration
    • Sales forecasting
    • Product differentiation

  19. Why should a business regularly review its overall marketing mix?

    • Markets constantly change
    • Invoices are deleted
    • Staff contracts expire
    • Tax rates drop weekly

  20. A firm uses social media, a temporary discount and an online store. Which three mix elements are used?

    • Promotion, price, place
    • Place, product, promotion
    • Product, price, place
    • Promotion, product, price

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