Lesson 2.2.1a

2.2.1a Design mix: function, aesthetics and cost Quiz: Pearson Edexcel Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.2.1a, Design mix: function, aesthetics and cost: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.

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The 20 questions

  1. What are the three core elements of the design mix?

    • Function, aesthetics, cost
    • Safety, branding, utility
    • Quality, speed, design
    • Price, promotion, place

  2. What does the function element of product design refer to?

    • How much it costs
    • How it looks
    • What it does
    • Where it is sold

  3. What does the aesthetics element of product design primarily involve?

    • Operating speed
    • Manufacturing cost
    • Sensory appeal
    • Durability rating

  4. Which action represents a design decision primarily based on cost?

    • Adding vibrant colours
    • Increasing battery power
    • Improving tactile grip
    • Using cheaper materials

  5. A pair of trainers with extra cushioning to protect feet during running is mainly about:

    • cost
    • function
    • aesthetics
    • promotion

  6. A phone with a slim metallic finish is mainly about:

    • aesthetics
    • cost
    • function
    • place

  7. Why might a business choose lower-cost materials for product design?

    • To increase weight
    • To keep prices low
    • To improve durability
    • To boost aesthetics

  8. What is a common trade-off when improving a product's function?

    • Lower material quality
    • Reduced sensory appeal
    • Fewer potential buyers
    • Higher production costs

  9. A kettle adds an automatic switch-off feature for safety. Which element of design is this?

    • Cost
    • Function
    • Promotion
    • Aesthetics

  10. A shampoo bottle switches to a cheaper plastic. Which element of the design mix has changed?

    • Cost
    • Promotion only
    • Function only
    • Place only

  11. A manufacturer makes 50,000 bottles and saves 5p per bottle by changing materials. What is the total saving?

    • £20,000
    • £250
    • £2,500
    • £25,000

  12. A business designs a laptop with a longer battery life. Which design element is improved?

    • Trade bloc membership
    • Function
    • Cost
    • Aesthetics

  13. What is the problem if a product costs £12 to make and sells for £10?

    • Negative profit margin
    • Slow production rate
    • Excessive storage costs
    • High promotional spend

  14. Which design change improves aesthetics without altering product function?

    • Additional button controls
    • Stronger internal motor
    • Larger battery capacity
    • New colour finish

  15. A food company designs a snack pack that opens easily for children. Which design element is being addressed?

    • Function
    • Promotion
    • Aesthetics
    • Cost

  16. Which design choice most likely increases costs while improving function?

    • Standard plastic casing
    • Basic paint finish
    • Monochrome packaging
    • Rechargeable battery

  17. Why might a business choose a design that compromises aesthetics?

    • Attracting luxury shoppers
    • Maximising artistic value
    • Increasing premium appeal
    • Targeting budget buyers

  18. How should a firm tackle a design that is too expensive to manufacture?

    • Raise production volume
    • Increase marketing spend
    • Ignore material costs
    • Find cheaper components

  19. Which design mix element is crucial for a luxury brand?

    • High aesthetics
    • Basic function
    • Low cost
    • Cheap materials

  20. When might a higher unit cost caused by better function be worthwhile?

    • If demand drops
    • If costs double
    • If quality falls
    • If sales rise sharply

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