Lesson 2.2.4a
2.2.4a Methods of distribution: retailers and e-tailers Quiz: Pearson Edexcel Business, Unit 7
20 questions
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Lesson 2.2.4a, Methods of distribution: retailers and e-tailers: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
What is the main role of a retailer?
- Selling to consumers
- Manufacturing raw goods
- Wholesaling to businesses
- Importing bulk supplies
-
What defines an e-tailer in modern commerce?
- Operating high street shops
- Selling mainly online
- Wholesaling to factories
- Manufacturing goods locally
-
Which distribution method is used by e-tailers?
- High street stores
- Website home delivery
- Wholesale warehouses
- Market stalls
-
What is an advantage of selling through retailers?
- Zero selling costs
- Complete price control
- Direct customer data
- Established shop space
-
What is a major financial disadvantage of using e-tailers for a business?
- High returns costs
- Zero postage fees
- Fixed store rent
- Low web traffic
-
What is a major benefit of e-commerce for customers?
- 24-hour shopping
- Personal service
- Free delivery
- Instant refunds
-
What does the place element in the marketing mix refer to?
- Factory location
- Global markets
- Distribution channels
- Retail pricing
-
Which distribution method involves the fewest intermediaries?
- Export agents
- Wholesale supply
- Direct online selling
- High street retail
-
A manufacturer sells direct online at £40. A retailer would charge £60 for the same item. What is the price difference?
- £60
- £100
- £20
- £40
-
A retailer's margin is 40% on a £50 item. What is the profit per item?
- £10
- £40
- £30
- £20
-
How can a local bakery reach customers beyond its town without opening a new shop?
- Price discounting
- Online delivery
- Wholesale supply
- Mass advertising
-
Which outlet type best suits a fragile product needing careful handling?
- Specialist retailers
- Automated kiosks
- Discount stores
- Market stalls
-
An e-tailer receives 1,000 orders a month and 5% are returned. How many orders are returned?
- 50
- 5
- 500
- 100
-
A firm moves from selling through a retailer to selling online direct. Which element of the mix changes?
- Place
- Price only
- Promotion only
- Product
-
A business with a large warehouse sends goods to retailers in bulk. Which function is this?
- Direct selling
- Door-to-door selling
- Wholesale distribution
- E-tailing
-
What does introducing a click-and-collect service combine?
- Price and promotion
- Import and export
- Wholesale and retail
- Online and physical
-
What is a major distribution challenge for e-commerce businesses?
- Staff dress codes
- Shop window displays
- Cash till management
- Handling customer returns
-
What major cost do pure e-tailers avoid by not having a physical shop?
- Website hosting
- Delivery costs
- High property rent
- Digital marketing
-
A product sells for £60 through a retailer that keeps a 35% margin. How much does the manufacturer receive per sale?
- £39
- £60
- £21
- £35
-
What factor determines the best distribution channel for a small craft business?
- Director salary
- Office colour
- Profit margins
- Company logo
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