Lesson 2.2.5a
2.2.5a How each element of the marketing mix influences the others Quiz: Pearson Edexcel Business, Unit 7
20 questions
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Lesson 2.2.5a, How each element of the marketing mix influences the others: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.
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The 20 questions
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What are the four traditional elements of the marketing mix?
- Plan, price, people, promotion
- People, process, physical, product
- Product, profit, place, packaging
- Product, price, place, promotion
-
What financial impact does using premium materials in product design usually have?
- Reduced transport fees
- Higher unit costs
- Lower production time
- Cheaper marketing
-
Which marketing element is vital to support a newly set low price?
- Promotion
- Wholesale agents
- Exclusive distribution
- Luxury packaging
-
Which marketing mix element is directly linked to setting a luxury price?
- Sales volume
- Product quality
- Production method
- Fixed costs
-
Through which type of outlet are high-priced luxury products most commonly sold?
- Exclusive retailers
- Market stalls
- Discount supermarkets
- Vending machines
-
What must product quality match if promotional messages emphasise high standards?
- Packaging size
- Competitor pricing
- Actual product quality
- Delivery speed
-
Which marketing mix element is most critical for a luxury designer brand?
- Bulk discounting
- Low price
- High price
- Mass advertising
-
What promotion best supports a high-priced product sold in exclusive shops?
- Bulk buy discounts
- Premium quality advertising
- Low cost flyers
- Bargain basement ads
-
What is the likely promotion focus if a business lowers its price?
- Exclusive luxury
- High status
- Value for money
- Limited availability
-
What effect is selling online only most likely to have on promotion?
- More local flyers
- More digital advertising
- More cinema commercials
- More billboard ads
-
Which mix change helps target a younger consumer segment?
- Social media promotion
- Local newspaper ads
- Direct mail leaflets
- Radio advertising
-
A business adds a cheaper version of a product. Which elements of the mix are directly changed?
- Product and price
- Promotion and place
- Place only
- Tariffs only
-
Why is launching a high-price product in discount stores a mismatch?
- Product is too small
- Price is too low
- Place undermines price
- Promotion is too loud
-
A firm reduces its price and increases its advertising. Which two elements are linked here?
- Product and place
- Place and tariffs
- Price and promotion
- Promotion and tariffs
-
Which decision would most likely be influenced by a change in the product's life cycle?
- Tariffs on imports
- Stock market listing
- Trade bloc membership
- Promotion and price
-
What term describes a high price, exclusive places and luxury advertising working together?
- An integrated mix
- A diversified mix
- A fragmented mix
- A conflicting mix
-
What is the main risk of an inconsistent marketing mix?
- Higher profit margins
- Customer confusion
- Lower fixed costs
- Faster production speed
-
A business sets a £20 price, has a £12 unit cost and spends £3 promotion per unit. What is the profit per unit?
- £20
- £8
- £12
- £5
-
Which marketing decision requires all four mix elements to change together?
- Changing the logo
- Hiring new staff
- Upgrading factory machinery
- Repositioning the product
-
When a price rise requires increased advertising to maintain sales, what does this demonstrate?
- Interdependent mix elements
- Diminishing returns
- Market saturation
- Fixed cost inflation
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