Lesson 1.2.2c
1.2.2c Qualitative and quantitative data and reliability of research Quiz: Pearson Edexcel Business, Unit 2
20 questions
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Lesson 1.2.2c, Qualitative and quantitative data and reliability of research: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 2: Spotting a business opportunity, written with Revision Ninja.
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The 20 questions
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What term describes numerical data that can be counted or measured?
- Quantitative data
- Subjective data
- Qualitative data
- Secondary data
-
What term describes descriptive information about customer opinions and feelings?
- Financial data
- Quantitative data
- Statistical data
- Qualitative data
-
What type of data is gathered when customers rate a product from 1 to 5?
- Qualitative data
- Secondary data
- Theoretical data
- Quantitative data
-
Which data type is an example of qualitative data for a clothing retailer?
- Average daily revenue
- Percentage profit margin
- Customer review comments
- Monthly sales figures
-
Which type of data helps a business understand the reasons behind customer behaviour?
- Quantitative data
- Financial data
- Secondary data
- Qualitative data
-
What factor most improves the reliability of market research data?
- Small focused group
- Manager estimates
- Online banner ads
- Large representative sample
-
Why is surveying only ten friends about a new product unreliable?
- Small sample size
- Slow response rate
- High data cost
- Wrong question type
-
Which practice would make market research data less reliable?
- Open questions
- Random sampling
- Large sample size
- Leading questions
-
What is a major benefit of using social media for market research?
- Zero bias
- High cost
- Fast reach
- Guaranteed accuracy
-
Written customer comments on social media are an example of what type of data?
- Financial data
- Quantitative data
- Secondary data
- Qualitative data
-
Which factor limits the reliability of social media market research?
- Slow collection
- High expense
- Biased users
- Numerical limits
-
Which term describes data consisting of numbers such as sales totals?
- Primary data
- Quantitative data
- Qualitative data
- Secondary data
-
Why is a survey of people from only one city bad for national research?
- Wrong format
- Too expensive
- Numerical error
- Unrepresentative sample
-
What technique most improves the reliability of a market research survey?
- Random sampling
- Small sample
- Convenience sampling
- Leading questions
-
What type of data is an average customer satisfaction score out of 10?
- Secondary data
- Market data
- Quantitative data
- Qualitative data
-
What is a key benefit of qualitative market research data?
- Customer depth
- Easy averages
- Lower cost
- Exact numbers
-
What is a key limitation of quantitative market research data?
- Lacks reasons
- Subjective views
- Hard to graph
- Too descriptive
-
What method helps check market research results against other sources?
- Triangulation
- Extrapolation
- Brainstorming
- Benchmarking
-
A daily customer count at a café is an example of what data type?
- Qualitative data
- Secondary data
- Quantitative data
- Opinion data
-
Customer reviews describing a restaurant atmosphere are what data type?
- Market statistics
- Qualitative data
- Financial data
- Quantitative data
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