Lesson 1.2.2b
1.2.2b Primary and secondary research methods Quiz: Pearson Edexcel Business, Unit 2
20 questions
In partnership with Revision Ninja
Lesson 1.2.2b, Primary and secondary research methods: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 2: Spotting a business opportunity, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
Which method is an example of primary research?
- Published market reports
- Government census data
- Customer questionnaires
- Competitor annual reports
-
Which method is an example of secondary research?
- Shop floor observation
- Direct customer interviews
- Published market reports
- Customer focus groups
-
What is the main advantage of primary research?
- Lower cost
- Tailored data
- Already published
- Faster collection
-
What is the main advantage of secondary research for a small business?
- Exclusive data access
- Always completely up-to-date
- Quick and cheap
- Tailored to needs
-
Which method is classed as primary research?
- Internet articles
- Focus groups
- Industry reports
- Census statistics
-
A bakery looking at local population reports is using what type of research?
- Secondary research
- Observational research
- Primary research
- Field research
-
What is a major limitation of primary research?
- Already published
- Time and cost
- Outdated information
- Irrelevant questions
-
Counting how many customers buy a product in a shop afternoon is what?
- Experimentation
- Secondary data
- Observation
- Surveying
-
An online survey used by a business to ask customers questions is what?
- Primary research
- External auditing
- Secondary research
- Internal accounting
-
What is the best description of secondary research?
- Existing data
- Unpublished raw data
- Direct customer surveys
- First-hand data collection
-
Which research method is quickest for finding existing local car ownership statistics?
- Primary research
- Field research
- Secondary research
- Focus group
-
Which method is best for a restaurant gathering first-hand customer dish preferences?
- Government census
- Trade report
- Customer survey
- Internet article
-
Which of the following is a key benefit of secondary market research?
- Zero limitations
- Tailored questions
- Exclusive information
- Quickly accessed data
-
What type of research is a focus group discussing a new packaging design?
- Internal audit
- Primary research
- Secondary research
- Desk research
-
What is the main limitation of using secondary market research data?
- Too time consuming
- Always too expensive
- May lack relevance
- Always completely outdated
-
Which of these represents a business using secondary market research data?
- Running a focus group
- Interviewing shoppers
- Distributing questionnaires
- Reading a trade report
-
What type of research is using government reports on average household spending?
- Field research
- Secondary research
- Primary research
- Observational research
-
Which of these is a method of primary research that involves watching customers?
- Government statistics
- Internet search
- Market report
- Observation
-
Why might a business choose a focus group over an online survey?
- Detailed discussion
- Larger sample size
- Cheaper costs
- Faster responses
-
Which of these is an example of secondary market research?
- Published market report
- Loyalty card survey
- Telephone interview
- Customer questionnaire
Related quizzes
- Customer needs: price, quality, choice and convenience Quiz · 1.2.1a · 20 questions
- Purpose of market research Quiz · 1.2.2a · 20 questions
- Qualitative and quantitative data and reliability of research Quiz · 1.2.2c · 20 questions
- Identifying market segments Quiz · 1.2.3a · 20 questions
- Market mapping to find gaps and competition Quiz · 1.2.3b · 20 questions
- Strengths and weaknesses of competitors Quiz · 1.2.4a · 20 questions
- Impact of competition on business decision making Quiz · 1.2.4b · 20 questions
- Changing technology, changing consumer wants and obsolescence Quiz · 1.1.1a · 20 questions
- Financial aims and objectives when starting up Quiz · 1.3.1a · 20 questions
- Limited and unlimited liability Quiz · 1.4.1a · 20 questions