Lesson 1.2.3a
1.2.3a Identifying market segments Quiz: Pearson Edexcel Business, Unit 2
20 questions
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Lesson 1.2.3a, Identifying market segments: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 2: Spotting a business opportunity, written with Revision Ninja.
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The 20 questions
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Which method is used for identifying market segments?
- Dividing by age
- Random guessing
- Mass marketing
- Total aggregation
-
What is a market segment?
- Total market
- Mass production
- Retail outlet
- Customer sub-group
-
Which customer group is formed using lifestyle segmentation?
- Aged 18 to 30
- Earning over £50k
- Living in London
- Eco-friendly hikers
-
Which of these is an example of demographic segmentation?
- Store visited
- Hobby followed
- Region lived
- Age group
-
Which factor defines location-based market segmentation?
- Annual income
- Geographic area
- Personal hobby
- Family status
-
A business targets high-income households with a premium range. Which segmentation basis is this?
- Location
- Age
- Lifestyle
- Income
-
What is the main purpose of market segmentation?
- Lowering tax bills
- Reducing staff costs
- Targeting specific buyers
- Increasing factory size
-
Which segmentation method uses family status?
- Lifestyle
- Technology
- Location
- Demographics
-
What is a key risk of targeting a market segment that is too narrow?
- Insufficient sales
- Excessive workers
- Too many rivals
- High rent costs
-
A café targets students near a university campus. Which segmentation bases are being used?
- Gender and lifestyle
- Location and age
- Lifestyle and income
- Income and location
-
Which segmentation category includes environmental attitudes?
- Age
- Income
- Lifestyle
- Region
-
Why might a firm segment its market by income rather than age?
- Measures spending power
- Tracks daily travel
- Reveals home town
- Shows exact height
-
Which demographic factor is crucial when selling family holiday packages?
- Eye colour
- Hair colour
- Family status
- Shoe size
-
A gym targeting active over-60s uses which segmentation bases?
- Job and ethnicity
- Income and region
- Age and lifestyle
- Gender and height
-
Why should a business segment its market before a product launch?
- Hire delivery drivers
- Register patent rights
- Identify likely buyers
- Design company logo
-
Which of these describes demographic segmentation?
- Shopping street
- Marital status
- Favourite sport
- Preferred colour
-
A business divides its market by income bands. Which segmentation basis is this?
- Age
- Location
- Income
- Lifestyle
-
Which factor defines a household market segment with young children?
- Store location
- Product design
- Family structure
- Delivery speed
-
A holiday company targets people who enjoy adventure sports. Which segmentation basis is used?
- Gender
- Lifestyle
- Income
- Location
-
Why do firms divide markets into segments before planning promotions?
- Reduce wage bills
- Speed up delivery
- Lower factory rent
- Focus marketing spend
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