Lesson 1.2.4a

1.2.4a Strengths and weaknesses of competitors Quiz: Pearson Edexcel Business, Unit 2

20 questions

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Lesson 1.2.4a, Strengths and weaknesses of competitors: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 2: Spotting a business opportunity, written with Revision Ninja.

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The 20 questions

  1. Which of these is a typical business strength?

    • Prime high-street location
    • Outdated technology
    • Poor customer service
    • High staff turnover
  2. Which of these represents a clear business weakness?

    • High employee morale
    • Limited product range
    • Strong brand loyalty
    • Low operating costs
  3. A competitor offers poor customer service. Which area of competition is this?

    • Price
    • Customer service
    • Product range
    • Location
  4. What is a major competitor strength regarding pricing?

    • Lower prices
    • Fewer product lines
    • Slower delivery times
    • Higher tax rates
  5. High product quality with restricted opening hours represents what?

    • Strength and weakness
    • Zero market presence
    • Total business failure
    • Pure competitive advantage
  6. Why do businesses analyse competitor strengths and weaknesses?

    • To increase staff turnover
    • To exploit rival gaps
    • To pay less tax
    • To reduce product safety
  7. Which of these is a location-based competitive strength?

    • High footfall area
    • Remote industrial estate
    • Hidden side street
    • Isolated rural outpost
  8. How might a rival's very wide product range affect a new market entrant?

    • Faster patent approval
    • Cheaper raw materials
    • Harder attracting customers
    • Easier cutting costs
  9. Selling only one type of coffee demonstrates which weakness?

    • Excessive product choice
    • Narrow product range
    • Overpriced menu items
    • Poor store location
  10. Which of these is a strength in customer service?

    • Fast query resolution
    • Ignored customer complaints
    • Slow email replies
    • Unhelpful phone staff
  11. Above-average prices and poor reviews indicate what type of factors?

    • Operational advantages
    • Key competitive strengths
    • Multiple business weaknesses
    • Financial efficiencies
  12. What is the most crucial factor when comparing a competitor's business location?

    • Accessibility
    • Staff uniform
    • Logo design
    • Colour scheme
  13. Offering free delivery as a competitive advantage is an example of what?

    • Fixed cost
    • Convenience
    • Batch production
    • High inflation
  14. Which metric is most useful for judging a competitor's strengths?

    • Customer reviews
    • Manager age
    • Company logo
    • Office stationery
  15. Which pricing strategy error represents a competitor weakness?

    • Overpricing
    • High quality
    • Quick delivery
    • Friendly staff
  16. If a rival has an excellent location but very high prices, what are high prices?

    • A weakness
    • A strength
    • Fixed overhead
    • Net profit
  17. A competitor offers a very narrow product range. Which area of competition is this?

    • Price
    • Customer service
    • Product range
    • Location
  18. Staff who are knowledgeable and help customers choose products show a strength in what?

    • Raw materials
    • Production method
    • Business finance
    • Customer service
  19. A rival located on a quiet street with low customer footfall suffers from what?

    • Poor location
    • High liquidity
    • High inflation
    • Excess capital
  20. What is the best baseline to use when comparing a competitor's prices?

    • Market average
    • Total overheads
    • Net cash flow
    • Gross profit

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