Lesson 3.3.1

3.3.1 Setting marketing objectives Quiz: AQA Business, Unit 3

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.3.1, Setting marketing objectives: 20 multiple choice questions for the AQA Business (7132), Unit 3: Marketing management, written with Revision Ninja.

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The 20 questions

  1. Which formula calculates a business's market share?

    • Firm profit ÷ market size
    • Sales growth ÷ market growth
    • Firm sales ÷ market sales
    • Market sales ÷ firm sales

  2. What financial metric is measured by sales value rather than volume?

    • Number of customers
    • Physical units sold
    • Total revenue earned
    • Market share percentage

  3. What does brand loyalty directly measure in a target market?

    • Repeat customer purchases
    • Advertising reach
    • Total market size
    • New customer signups

  4. What is a main benefit of setting clear marketing objectives?

    • Eliminates business risk
    • Guarantees increased profit
    • Reduces production costs
    • Provides measurable targets

  5. What is measured by market growth over a given time period?

    • Percentage increase in sales
    • Total fixed overheads
    • Net profit margin
    • Percentage increase in costs

  6. Which objective measures how a firm's share of the market is changing?

    • Market size objective
    • Brand loyalty objective
    • Market share objective
    • Sales value objective

  7. What does market size measure within a given industry?

    • Total fixed costs
    • Total market sales
    • A single firm's output
    • Number of competitors

  8. A firm sells 450,000 in a market worth 3,000,000. What is its market share?

    • 45%
    • 6.7%
    • 22.2%
    • 15%

  9. A firm's sales rise from 800,000 to 1,000,000. What is the percentage sales growth?

    • 125%
    • 20%
    • 25%
    • 80%

  10. A firm's sales grow faster than total market sales. What happens to its market share?

    • It increases
    • It stays constant
    • It decreases
    • It drops to zero

  11. A business sells 12,000 units at 15 each. What is its sales value?

    • 180,000
    • 27,000
    • 12,000
    • 1,800

  12. Which objective is most suitable for a small firm targeting a niche market?

    • Rapid market entry
    • Building brand loyalty
    • Maximising sales volume
    • Dominating mass market

  13. A firm holds 25% of a market worth 4,000,000. What are its sales?

    • 1,000,000
    • 4,250,000
    • 400,000
    • 250,000

  14. A market grows from 2,000,000 to 2,400,000. What is the percentage market growth?

    • 120%
    • 16.7%
    • 20%
    • 2%

  15. A firm's sales grow slower than overall market sales. What happens to its market share?

    • It remains unchanged
    • It decreases
    • It reaches 100%
    • It increases

  16. What is a key drawback of setting sales volume as the sole marketing objective?

    • Ignores profit margins
    • Reduces total output
    • Prevents staff recruitment
    • Limits product range

  17. A firm has a 12% share of a 5,000,000 market. It aims for 15% next year, and the market grows 10%. What sales are needed to reach a 15% share?

    • 825,000
    • 600,000
    • 900,000
    • 750,000

  18. Which factor presents the greatest obstacle to a firm attempting to gain market share?

    • High staff turnover
    • Low market growth
    • Small production facility
    • Rival brand loyalty

  19. A firm sells 100 units at a price of 10, then sells 120 units at 9 after a price cut. By what percentage did sales value change?

    • 8%
    • 12%
    • 10%
    • -2%

  20. Why is brand loyalty often more valuable than short-term sales volume?

    • Guarantees zero competition
    • Encourages repeat purchases
    • Eliminates tax liabilities
    • Lowers fixed costs

All AQA Business quizzes